Care of NPD Group.
Playstation 2 206k
Playstation 3 378k
PSP 421k
Xbox 360 836k
Wii 2.04M
DS 1.57M
1 GEARS OF WAR 2* (360) 1.56 million
2 CALL OF DUTY: WORLD AT WAR* (360) 1.41 million
3 WII PLAY W/ REMOTE (WII) 796K
4 WII FIT (WII) 697K
5 MARIO KART (WII) 637K
6 CALL OF DUTY: WORLD AT WAR (PS3) 597K
7 GUITAR HERO WORLD TOUR* (WII) 475K
8 LEFT 4 DEAD (360) 410K
9 RESISTANCE 2* (PS3) 385K
10 WII MUSIC (WII) 297K
11 Animal Crossing: City Folk (Wii)
12 Fallout 3 (Xbox 360)
13 Rock Band (Wii)
14 Pokemon Ranger: Shadows of Almia (DS)
15 Guitar Hero World Tour (Xbox 360)
16 Mario Kart (DS)
17 Guitar Hero World Tour (PS2)
18 WWE SmackDown vs. RAW 2009 (PS2)
19 Fable II (Xbox 360)
20 Madden NFL 09 (Xbox 360)
(*includes CE, GOTY editions, bundles, etc. but not those bundled with hardware)
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NPD analyst Anita Frazier:
Overall
"The video games industry continues to set a blistering sales pace, overall, with total month revenues 10% higher than last November, even with 7 less days of post-Thanksgiving shopping this year as compared to last."
"With $16B realized for the year so far through November, the industry is still on pace to achieve total year revenues of $22B in the U.S."
"One reason for the continued strength of the industry compared to other forms of entertainment comes from a number of sources. Certainly, the expanded audience for gaming due to the availability of a wider variety of compelling content is a strong contributor. Economic factors are also at play given that a video game is a relatively inexpensive form of entertainment for the hours of value it provides. Our Consumer Spending Indicator shows that video games is the category consumers are least likely to cut back on this holiday."
Hardware
"All three of the newer generation console systems have something to brag about. The expanded supply of Wii systems at retail was clearly evident in the sales figures this month. The 360 realized a nice unit sales bump over last November and the PS3 year-to-date unit sales growth is impressive. It's clear there can be more multiple victors this generation and while price is certainly a strong factor, particularly as the current economic situation continues to prevail, the most important factor that will drive success in 2009 will be the line-up of compelling games that will keep consumers involved in the industry."
Software
"Reinforcing that at this point in the cycle, content is once again king, year-to-date games sales growth is 31%. The top-10 list of games shows just how varied the most popular games have become."
"Gears of War II certainly didn't disappoint, achieving a 13% attach rate to the Xbox 360 install base. These are the types of platform exclusive games that are so important to the continued strength of any given platform."
"After a soft introduction last month, Wii Music came back to score a spot on the top 10 list for the month. I think this is a testament to the power of a comprehensive marketing campaign and the very strong brand equity that the Wii platform enjoys."
"We would be remiss not to point out the strength of PC game sales this month as lead by the release of the latest World of Warcraft expansion pack. Wrath of the Lich King sold over 1.4 million units in the U.S. during its debut month at retail."
Playstation 2 206k
Playstation 3 378k
PSP 421k
Xbox 360 836k
Wii 2.04M
DS 1.57M
1 GEARS OF WAR 2* (360) 1.56 million
2 CALL OF DUTY: WORLD AT WAR* (360) 1.41 million
3 WII PLAY W/ REMOTE (WII) 796K
4 WII FIT (WII) 697K
5 MARIO KART (WII) 637K
6 CALL OF DUTY: WORLD AT WAR (PS3) 597K
7 GUITAR HERO WORLD TOUR* (WII) 475K
8 LEFT 4 DEAD (360) 410K
9 RESISTANCE 2* (PS3) 385K
10 WII MUSIC (WII) 297K
11 Animal Crossing: City Folk (Wii)
12 Fallout 3 (Xbox 360)
13 Rock Band (Wii)
14 Pokemon Ranger: Shadows of Almia (DS)
15 Guitar Hero World Tour (Xbox 360)
16 Mario Kart (DS)
17 Guitar Hero World Tour (PS2)
18 WWE SmackDown vs. RAW 2009 (PS2)
19 Fable II (Xbox 360)
20 Madden NFL 09 (Xbox 360)
(*includes CE, GOTY editions, bundles, etc. but not those bundled with hardware)
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Code:
Dollar Sales Nov-07 Nov-08 CHG YTD Nov 07 YTD Nov 08 CHG
Video Games $2.64B $2.91B 10% $13.14B $16.04B 22%
VG Hardware $1.1B $1.21B 10% $5.22B $5.93B 14%
VG Software $1.31B $1.45B 11% $6.28B $8.21B 31%
VG Accessories $238.6M $255.4M 7% $1.64B $1.91B 17%-----
NPD analyst Anita Frazier:
Overall
"The video games industry continues to set a blistering sales pace, overall, with total month revenues 10% higher than last November, even with 7 less days of post-Thanksgiving shopping this year as compared to last."
"With $16B realized for the year so far through November, the industry is still on pace to achieve total year revenues of $22B in the U.S."
"One reason for the continued strength of the industry compared to other forms of entertainment comes from a number of sources. Certainly, the expanded audience for gaming due to the availability of a wider variety of compelling content is a strong contributor. Economic factors are also at play given that a video game is a relatively inexpensive form of entertainment for the hours of value it provides. Our Consumer Spending Indicator shows that video games is the category consumers are least likely to cut back on this holiday."
Hardware
"All three of the newer generation console systems have something to brag about. The expanded supply of Wii systems at retail was clearly evident in the sales figures this month. The 360 realized a nice unit sales bump over last November and the PS3 year-to-date unit sales growth is impressive. It's clear there can be more multiple victors this generation and while price is certainly a strong factor, particularly as the current economic situation continues to prevail, the most important factor that will drive success in 2009 will be the line-up of compelling games that will keep consumers involved in the industry."
Software
"Reinforcing that at this point in the cycle, content is once again king, year-to-date games sales growth is 31%. The top-10 list of games shows just how varied the most popular games have become."
"Gears of War II certainly didn't disappoint, achieving a 13% attach rate to the Xbox 360 install base. These are the types of platform exclusive games that are so important to the continued strength of any given platform."
"After a soft introduction last month, Wii Music came back to score a spot on the top 10 list for the month. I think this is a testament to the power of a comprehensive marketing campaign and the very strong brand equity that the Wii platform enjoys."
"We would be remiss not to point out the strength of PC game sales this month as lead by the release of the latest World of Warcraft expansion pack. Wrath of the Lich King sold over 1.4 million units in the U.S. during its debut month at retail."
Is the 360 version only or both PC and 360
