Seems legit guys. Engineers are testing it out in the US on our own servers as we speak. Here is directly from my VP of machine learning. This is literally what he gets paid for. I'm quoting verbatim. Not posting a screenshot as I'm not comfortable with it on the internet.
Me: Hey have you looked into Deep seek R1 yet?
Him:

yes. The model came out last week.
Me: Are the performance numbers and costs what they claim to be?
Him: Yes. Although I am surprised why the market is reacting to it this way today. By stock market standard, it is a week (eternity) old news. Why did it catch your interest?
Me: Seeing it hit mainstream news with the Nvidia price drop. Didn't know anything about it till then
Him: They spent $5 million to crater Nvidia by $600 B