ShaiKhulud1989
Gold Member
It’s a bit of a structure reshuffling. SIE became too big for one person to manage. Just ask Phil Spencer that recently barely has a clue about his business dynamics.
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PlayStation names Hermen Hulst and Hideaki Nishino as its new CEOs
3liteDragon
Member
Welp....
PropellerEar
Member
PlayStation wielding katana and a longsword, Xbox(Microsoft Gaming) wielding 1 stubby dildo.
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Hypereides
Gold Member
I really don't know what to make of this news. Hulst maintaining and even going up the management ladder doesn't instill much faith.
Their next showcase will indicate what kind of future vision they got irregardless of what some of the fanboyish spin doctors in this thread are trying to spew.
Their next showcase will indicate what kind of future vision they got irregardless of what some of the fanboyish spin doctors in this thread are trying to spew.
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PixelatedBeast
Member
You've never heard of Helldivers 2?
I believe that game would have been the standalone Factions multiplayer game from Naughty Dogg before they decided to can it, after realizing how much work and time it would take away from making AAA singleplayer games that meets their standard.
midnightAI
Member
Why?
midnightAI
Member
Wait, people are upset that a software/games guy is running the games side of things and a hardware guy is running the hardware side of things? Sounds like the right thing to do if you ask me.
Mr.Phoenix
Member
Maybe I am missing a trend... but what's wrong with Hulst?
I have decided that this is open of those brain fart GAF moments. Where we hate something just for the sake of hating it.
and this... One would think this was a smart thing for sony to do.
I have decided that this is open of those brain fart GAF moments. Where we hate something just for the sake of hating it.
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Radical Dreamer
Member
Hermen Hulst xDDD
midnightAI
Member
It is, especially when previously the guy running both sides was a money guy (yes, I know they will still report to the CFO, but so did Ryan)
Isn't it essentially the same approach that XBOX announced a couple of months ago??...... P. Spencer CO and S. Bond (hardware+ecosystem) and M. Botty (software+Studios)
midnightAI
Member
Similar but the individuals are hardly comparable and yet MS have the toughest job with the sheer amount of studios they now have.
Spyxos
Member
What's wrong with him?
anothertech
Member
Fuck ya.
It's true, that's why M. Botty has lieutenants responsible for XGS, Bethesda, Activision, Blizard and King separately.
But beyond that, speaking of the structure, it is essentially the same as the one XBOX announced a couple of months ago.
Pedro Motta
Member
All I know is that it takes two to make one Jim Ryan.
Thick Thighs Save Lives
NeoGAF's Physical Games Advocate Extraordinaire
Bojanglez
The Amiga Brotherhood
Yeah I don't get the hate.
If anything this elevates the importance of game (and IP) development within the company and allows them to be accountable in their own right.
GHound
Member
KaiserBecks
Member
No, people are upset that Herman Hulst is running the games side of things.
midnightAI
Member
And yet no-one has given a decent reason why
Angry_Megalodon
Banned
It was Shuhei Yoshida. He's the man to sign all the deals with new Asian devs, from Mihoyo to Shift Up, Hermen couldn't even remember their names.
Hermen should stick to Western AAA titles and the other dude be in charge of second-party projects, so the PS portfolio gets some variety.
Angry_Megalodon
Banned
There are a few good reasons, but here's one: Playstation Studios has been a DISASTER in the last 4 years. Hermen was the man in charge. By any normal metric, he should be fired, not promoted. He has admitted lack of supervision (!!!?) which resulted in delays and studio shutdowns. The mismanagement has been wild.
midnightAI
Member
A disaster? How? We know that their main studios are working on new games, including many new IP's, with many studios releasing games right at the end of the PS4 generation, we know games can take 5 years to make so it's not surprising the likes of ND(still released remasters), Guerilla (still released a PS5 only expansion), Sucker Punch etc. havent released new games yet but they will be close.
The studios shut down are not a surprise, it's not like they had a hit game and were shut down shortly afterwards (and, as with MS, studio shutdowns come from higher up, so Jim Ryan (at the time) or even higher)
If there really was mismanagement within the studios then that's on the studio heads, but other than ND and it's multiplayer game the others appear to be fine.
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DenchDeckard
Moderated wildly
Herman Hulst has dirt on someone.
tommib
Gold Member
I don’t know, putting ND doing remasters and remakes since the start of the generation, Guerrila working on a Zero Dawn remake, Horizon Gaas, Horizon VR launch title, wasting years on GaaS initiatives, tying Insomniac to Marvel IPs for decades and decades to come, neglecting Japan as a hub for creativity…
All amazing things, right?
And only God knows what Bluepoint and Housemarque are working on.
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Putonahappyface
Member
This is good news right?
Badlucktroll
Member
midnightAI
Member
Do you have any proof that has all come from Hulst?
I don’t know, putting ND doing remasters and remakes since the start of the generation, Guerrila working on a Zero Dawn remake, Horizon Gaas, Horizon VR launch title, wasting years on GaaS initiatives, tying Insomniac to Marvel IPs for decades and decades to come, neglecting Japan as a hub for creativity…
All amazing things, right?
And only God knows what Bluepoint and Housemarque are working on.
ND has small teams working on these remakes, mostly new hires to get them up to speed with the engine, they are also a good test of new engine updates for the PS5
Guerilla, we have a rumour of a Zero Dawn remake, no confirmation yet, GaaS was mostly a Jim Ryan thing (in fact they are walking back on that slightly now, for all we know that could be due to Hulst) but either way, Sony needs to have some GAAS games as they can be money makers if done right, Horizon VR was by a different team/studio and used as a high end title for PSVR2
Tying Insomniac to Marvel IP's, is that Hulst or Ryan? is it neither and the studio just likes making Marvel games?
Neglecting Japan certainly started with Ryan, Hulst in fact gave Kojima a leg up by giving them the Decima engine
The hate to me is really weird, Ryan got hate (deservedly sometimes) and was a money man, Sony actually put a games guy in charge of games and still the hate (and hardware guy in charge of hardware)
Edit: on another note I have really enjoyed the remakes by ND, do I want a new game, of course I do, but Last of Us 2 game out 4 years ago so its not like they are massively behind on development if they are to release a game next year (or even the year after) as they do make large top quality games (and they have had their multiplayer game shelved (this however may be due to Hulst so you can probably blame him for that one) so its not like they are sitting around doing nothing)
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Fabieter
Member
I dont think hulst did a great job the last few years, don't know the other guy tbh.
CuteFaceJay
Member
No more old guys
KungFucius
King Snowflake
Huh. PC audience is very similar to the console audience as it is the same games. If selling their games on PC makes them money why do you think it is bad? The console market is not really growing but you want Sony to hunker down and shrink. Investors will love that idea so much they will want to make you CEO.
Killjoy-NL
Gold Member
PC ports and GaaS were Layden's idea though.
Anyway, Hulst be great for the job. The Dutch are level-headed business-men.
Kokoloko85
Member
I hope Hermen gets fired. Its shitty news as long as he is still there
Fabieter
Member
Well it has to work for that to make sense. Mercedes-Benz also tried to have most of their luxury cars EVs but it didn't work out and they go back to being more and more traditional.
Neofire
Member
Oh Lord herman hulst is CEO? He is going to run PlayStation into the ground. That "sold to the highest bidder" mentally is bad for PlayStation's identity. If he is handed the reigns he definitely will put PC ports day and date with PlayStation releases and the brand will be cannibalized out of existence just like the Xbox is experiencing.
Sneakysnake
Banned
A 6 percent profit margin is abysmal. They have no plan to adapt and survive if the console market keeps stalling or worse, collapses. Their investors are scared and Totoki's recent demands for them to adapt and sell on PC and other platforms would not be happening if they thought they were gunna be fine. https://www.google.com/amp/s/www.cn...-after-ps5-sales-cut-sparks-stock-plunge.html
Sneakysnake
Banned
You have no idea how business works then. Did you not understand Totoki's rants about going multiplat. Then he appoints 2 CEOs with the purpose of expanding playstation to other platforms?6 percent profit margin sent them into a panic. The console market is dying
Sneakysnake
Banned
You aren't paying attention if you don't think this is a real possiblity (the console market collapse). You know who does think it's a possibility? Sony. Here is the quote from Totoki about what the new PS CEOs will be doing. Sound familiar? "These two leaders will have clear responsibilities and will manage strategic direction to ensure the focus remains on deepening engagement with existing PlayStation users and expanding experiences to new audiences."
Fabieter
Member
Oh I think it doesn't matter if he's doing pc ports, he will run it in the ground anyway.
Fabieter
Member
No we are driven by infinite growth which isnt possible which have made alot of companies go crazy and go bankrupt because they weren't able to keep up.
Bernardougf
Member
It took 11 years after the One disaster for Phil Spencer shit tier xbox to collapse.. so I think PS can hold a bit longer then 3.
Ass of Can Whooping
Gold Member
The 6% profit margin is an outlier due to their aquistion spree. it'll go back up to their norm which is >10%