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Sony is Developing a Strategy to Mitigate Potential Import Tariffs on PlayStation Hardware

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During its third-quarter earnings announcement for fiscal year 2024, Sony Interactive Entertainment shared its plans to mitigate the impact of the US government’s new import tariffs on its earnings, including those coming from PlayStation hardware.

The console maker has been working to duplicate its supply chain and increase their flexibility by engaging in practices like stockpiling a certain level of strategic inventory in the country.

As a result of Sony Interactive Entertainment’s countermeasures, it expects the impact of US import tariffs on its financial performance to be minor. The company is prepared to respond flexibly and promptly to a change in circumstances and implement additional measures at the appropriate time in order to minimize the impact on its earnings.


David Xanatos Disney GIF
 

StereoVsn

Gold Member
Simple solution, build factories in USA and also transfer factories away from China to other Asian countries. It will also create jobs in USA and other Asian region.
Ah yes, let’s wave our hands and sprinkle some fairy dust to make that happen.

Don’t worry about supply chain, financing, manufacturing expertise or anything else.

This totally won’t take years to do.
 

yogaflame

Member
I'm not sure how that is a simple solution.
It is much more simple that insisting to still invest in China. It will also help bring more jobs to USA and see more made in USA products with better quality too. I think that was also the goal of Pres Trump to bring back jobs to USA by charging tariffs to other countries especially China. China was not fair in there trade, the free trade policies have not been fair and even other countries greatly suffer to unfair tariffs impose by China to imports while there pricing of Chinese products continues to be cheap and foreign companies to continues to invest to China while other countries suffer from lack of investment and fair trade.
 
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adamsapple

Or is it just one of Phil's balls in my throat?
It is much more simple that insisting to still invest in China. I think that was also the goal of Pres Trump to bring back jobs to USA by charging tariffs to other countries especially China. China was not fair in there trade, the free trade policies have not been fair and even other countries greatly suffer to unfair tariffs impose by China to imports while there pricing of Chinese products continues to be cheap and foreign companies to continues to invest to China while other countries suffer from lack of investment and fair trade.

It's not simple or easy, otherwise it would have been done already.

Shipping components from various parts of the world, which are otherwise in or closer to China, and then assembling them in the US will probably end up being more expensive for them.

By the time they have anything resembling a manufacturing pipeline ready, the next administration (or even the current one) will have removed the tariffs.
 
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yogaflame

Member
It's not simple or easy, otherwise it would have been done already.

Shipping components from various parts of the world, which are otherwise in or closer to China, and then assembling them in the US will probably end up being more expensive for them.

By the time they have anything resembling a manufacturing pipeline ready, the next administration (or even the current one) will have removed the tariffs.
It is possible within the 4 years of Pres Trump administration. Japan did that to China to some of its business and move them away from China last Covid19 era.
 

yogaflame

Member
isnt that the same thing? higher wages = higher cost
It's a bit of a gamble just to bring back jobs and attract investment to USA but I think economist will know that to do like tax cuts, incentives, mass production ,etc, will help. It is much better than doing nothing and staying on status quo WTO which has not been fair, and which does not create investment and jobs to USA.
 

adamsapple

Or is it just one of Phil's balls in my throat?
It is possible within the 4 years of Pres Trump administration. Japan did that to China to some of its business and move them away from China last Covid19 era.

The government of Japan paid around $2bn to bring various things back in-home during the lockdowns when China locked their factories down.

This is not the same thing and I doubt this is anything more than Sony saying reassuring words to appease the shareholders.
 

Three

Member
It's a bit of a gamble just to bring back jobs and attract investment to USA but I think economist will know that to do like tax cuts, incentives, mass production ,etc, will help. It is much better than doing nothing and staying on status quo WTO which has not been fair, and which does not create investment and jobs to USA.
What's not fair about the status quo? The fact that somebody else in the world does it cheaper?
 

yogaflame

Member
Ah yes, let’s wave our hands and sprinkle some fairy dust to make that happen.

Don’t worry about supply chain, financing, manufacturing expertise or anything else.

This totally won’t take years to do.
It is actually a gamble but better than doing nothing and just staying with the same old WTO free trade which had not created many jobs to USA and created a big trade gap especially against China. WTO free trade has not been helpful even to poorer countries either. Economist will know what do to to control prices and its possible tax cuts and incentives and resources will be given to companies who will build factories in USA and also other poor countries who are great neglected will now receive more foreign investments and jobs. China has been so unfair when it comes to pricing, tariffs and trade.
 

StereoVsn

Gold Member
It is actually a gamble but better than doing nothing and just staying with the same old WTO free trade which had not created many jobs to USA and created a big trade gap especially against China. WTO free trade has not been helpful even to poorer countries either. Economist will know what do to to control prices and its possible tax cuts and incentives and resources will be given to companies who will build factories in USA and also other poor countries who are great neglected will now receive more foreign investments and jobs. China has been so unfair when it comes to pricing, tariffs and trade.
I am not saying it’s not a long term strategy, but it’s much harder to do than one would think.

It’s not something that can be done short term to counteract tariffs.
 

yogaflame

Member
I am not saying it’s not a long term strategy, but it’s much harder to do than one would think.

It’s not something that can be done short term to counteract tariffs.
You can quote me on this, within 4 years , "prices will not sky rocket,." Tax cuts, incentives and easier access to resources and raw materials for companies investing within USA territories will help stabilize prices. This carefully planned, studied, and they know what to do since election campaign. Pres. Trump is a polarizing figure and not perfect but he is a business man with allot of success in the past. And investment to non China countries like Vietnam, Thailand, Philippines, etc. will also help to lower the cost along with helping this more poorer countries recover.
 
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Magic Carpet

Gold Member
1993 Atari Jaguar the last games console made in the USA. 32 years ago.
I read some blurb today about Apple investing half a Trillion in USA something or other. Apple consoles?
 

Tams

Member
What's not fair about the status quo? The fact that somebody else in the world does it cheaper?

If they are holding you to high standards that they exempt themselves from, yes.

Which is exactly what the PRC have done and do. The WTO bans (well, 'bans') too much subsidisation and state-aid. The PRC get around this by hiding their state-aid in nominally 'private' banks - really state banks. They then also stall WatO reform and attempts to recategorise them as no longer 'developing'.
 
The government of Japan paid around $2bn to bring various things back in-home during the lockdowns when China locked their factories down.

This is not the same thing and I doubt this is anything more than Sony saying reassuring words to appease the shareholders.

Working and middle class Americans are in for a very fucking rude awakening with this tariff shit. It's about the most regressive tax imaginable that'll hit the poorest like a sack of shit.
 

Ashamam

Member
I read some blurb today about Apple investing half a Trillion in USA something or other. Apple consoles?
No it's a strategic play, they clearly see a fair bit of risk in their current supply chain. Looks very much like they want to bring the core competitive advantage components closer to home.
 

Magic Carpet

Gold Member
No it's a strategic play, they clearly see a fair bit of risk in their current supply chain. Looks very much like they want to bring the core competitive advantage components closer to home.
I remember the Tim Cook interview saying that NONE of that would ever come back to America.
 

A.Romero

Member
The only reasonable approach is cloud gaming.

I'm not sure factory automation is sufficiently advanced to avoid having to hire trained workers. That would impact pricing greatly.
 

Three

Member
If they are holding you to high standards that they exempt themselves from, yes.

Which is exactly what the PRC have done and do. The WTO bans (well, 'bans') too much subsidisation and state-aid. The PRC get around this by hiding their state-aid in nominally 'private' banks - really state banks. They then also stall WatO reform and attempts to recategorise them as no longer 'developing'.
I'm not sure I follow, subsidise what with state aid? Why don't the US and other countries then get around it the same way with private banks that operate in those countries in the same way? I suspect it boils down to the fact that they can't compete on raw materials and cheap labour more than anything else.
 

EN250

Member
Simple solution, build factories in USA and also transfer factories away from China to other Asian countries. It will also create jobs in USA and other Asian region.
Oh the american way, oblivious to the realities of monetary costs and benefits of Chinese almost-like-slave labor, lmao

There is a reason every corp builds there and that's because is cheap compared to anywhere else and even if things are "not as a bad as before" the infrastructure is there as a default for the reason stated before, so there is no "easy solution" when you have to start from scratch somewehre else that's more expensive
 

mckmas8808

Mckmaster uses MasterCard to buy Slave drives
Oh the american way, oblivious to the realities of monetary costs and benefits of Chinese almost-like-slave labor, lmao

There is a reason every corp builds there and that's because is cheap compared to anywhere else and even if things are "not as a bad as before" the infrastructure is there as a default for the reason stated before, so there is no "easy solution" when you have to start from scratch somewehre else that's more expensive

Americans just don't understand how China is one of the best, smartest, and innovative manufacturing countries on planet Earth. Even if you don't factor in the slave labor cost. I'm talking the actually manufacturing skill and robotics innovation they have there. They've invested heavy in it for decades.
 

ReBurn

Gold Member
Are they doing what they did last time and sending the ones made in Japan to the US and sending the ones made in China everywhere else? Or are they making the digital one more expensive again?
 
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