So here's the issue. These projects cost a lot of fucking money. To atleast recoop costs, you need every "seat" to have an ass in it to use the movie terminology. To make a profit, you need to bring in more seats to have even more asses in those seats. You need people that engage with this product/service/etc and then rave about it, insisting other people to join in.
You need this to appeal to almost everyone or as close as you can get. This is not hyperbole. This is why big budget shit used to be as tame and vanilla as possible.
In current year, the money people got fucking insane. They allow their producers to:
1. Going out of their way to piss off built in audiences (free marketing and should be guaranteed customers btw ).
2. Appealing to specific small as fuck audiences at the exclusion of the vastly larger general audience
3. When they get resistance for either doing 1 or 2, they proceed to smear and shame customers in full view of everyone.
How the fuck are you giving any project any chance of success with this tactic?
It happens all of the time. I swear this time will be examined and pondered by future media documentarians.