Punished Miku
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Why are younger generations embracing the retro game revival?
Retro video games and aesthetics are having a moment, but it’s not just gen X and older millennials reliving their heyday: younger millennials and gen Z are getting in on the nostalgia too
www.theguardian.com
Retro video games and aesthetics are having a moment, but it’s not just gen X and older millennials reliving their heyday: younger millennials and gen Z are getting in on the nostalgia too
On TikTok, #retrogaming videos have amassed over 6bn views. On YouTube, uploads have increased 1,000-fold. Spotify users are creating 50% more retro-gaming-themed playlists than they were at this time last year, and live streamers are cashing in on the repetitive catchphrases and mechanical movements of NPCs (non-player characters). So why, in this age of hyperrealistic graphics and ever-expanding technological possibility, are younger generations captivated by an era of technological limitation?
This sentiment seems to resonate with a growing segment of gen Z and gen Alpha, too. The popularity of channels such as Ellis’s reflect a broader fascination with retro tech that’s evident in the rise of reaction videos, the resurgence of web 1.0-era Frutiger Aero aesthetics (think futuristic optimism, glossy buttons, gradients and Windows XP screensavers), a filter transforming people into PS2 characters, and the increasing adoption of Y2K-era devices by young consumers. Last year, Urban Outfitters sold out stock of refurbished iPod Minis, and a 20-year-old Olympus digital camera was dubbed the “hottest gen Z gadget”.
But for Gabi, 27, (known on TikTok as @babesgabes), and a growing community of so-called cosy gamers, the appeal of older games lies not in their modern interpretations, but the comfort and simplicity of the past. Though cosy gaming can encompass recent titles too (“It’s like comfort food – different for everyone,” Gabi says), the crossover is common. “I game for nostalgia,” she says. “[It] eases my mind and lets me escape into a different world. [It’s] an excellent stress and anxiety-reliever.” A 2022 study revealed that half of gen Z said gaming improves their mental health.
In a world of relentless technological advances and increasing AI anxiety, Rivera wonders whether gen Z’s affinity for retro gaming is connected to its stability. “It provides a constant – it’s not going to morph into something else tomorrow,” she says. Given the continually disrupted times that this generation has grown up in, it’s not hard to see why younger players might find something comforting and unthreatening in pixelated graphics, the janky character animations of an early Grand Theft Auto, or ever-predictable NPC soundbites.
And as technology fixates on the latest and greatest, retro gaming offers a refreshing break, perhaps a comforting idealisation of simpler times. But more than that, the games of the 80s and 90s are the foundation on which the gaming giants of today were built. “The music, the graphics, the dialogue, the clothes – it’s a whole experience,” says Gabi. “There is a deeper cultural significance. It’s a piece of history.”