I don't even dislike Reigns. The guy had a match of the night with Big Show, for God's sake. But to act like this face push of his hasn't failed hard multiple times over multiple years is just flat out wrong.
And it didn't have to be this way. He could've gotten over organically over a period of time. People loved the Shield, and that goodwill could have carried him a long way. Hell, that goodwill is still helping to keep Ambrose over years after the fact. People loved watching Roman fuck shit up and be a beast. And if they hadn't shotgunned him into the main event so fast, he'd probably be one of the most over guys in the company these days. Because even now when people boo, they're not even necessarily booing him as a talent so much as what he represents. Pushed into the spotlight has only served to highlight all his flaws as a performer while simultaneously washing out all of his strengths. The way WWE has treated Regins these past two years is a disservice to his potential as a wrestler, and I almost feel sorry for the guy.
This isn't a Cena story. Cena's story is The Rock's story. A charismatic heel that people loved to hate, then they just loved. They wanted to cheer for Cena, and when WWE pulled the trigger on a face turn for him it fucking exploded. Questionable decisions took place after that, sure, and a large portion of the crowd turned on him. But John Cena is a star because WWE took their time building him up to be one, and he earned the adulation that got him into the main event. Roman wasn't given that chance, and it's not fair to him, honestly.