Jose92
[Membe
The Razer Kishi is proof that the console wars are over. Thanks to Game Pass and xCloud, Microsoft is standing at the precipice of what could be decades of critical and financial success.
How did we get here? Well, even from its inception, the Xbox has always been about the long game. The product line itself only exists because Bill Gates was scared that Sony's PlayStation 2 would herald the company's dominance of consumer's living rooms. Looking back at how the PS2 moved billions of DVDs, he was right to be scared. The Xbox went on to sell its sequel, the Xbox 360, at a loss — just to lock up market share. This paid off when the Xbox 360 became a multimedia powerhouse at the dawn of Netflix and HBO's streaming offerings, which led Microsoft to triple down on the console's media features with the Xbox One. However, that particular venture ended in disaster since, though they may be happy to use them, it ends up consumers didn't buy an Xbox for the media features. People just want to play good games.
Lesson learned. After a painful console generation rebuilding the Xbox brand (rather successfully, if we're honest), Microsoft is going into its war with the PlayStation 5 older, wiser, and with a completely new strategy for the long term. Rather than compete head-on in a match it's already losing, the Xbox brand is flipping the board and playing a new game entirely.
Yes, the Series X is a box you can purchase this fall and place next to your PlayStation 5. But that's not what Microsoft is selling. No, this time the company has its eyes on where gaming is going, not where it is. This time, Microsoft is selling Game Pass.

https://www.razer.com/mobile-controllers/razer-kishi/RZ06-02900200-R3M1
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