PS4 priced £399.99 at Zavvi

Oh comon they have not even confirmed the form factor of the console and Zavvi decided on the price of the console? It's too early.
 
That is just the intial pricing retailer sets for preordering without any actual pricing info just as my preorder was priced at 699€. The price has no real meaning until Sony announces the actual pricing for PS4.
 
THIS JUST IN! Retailer makes a placeholder-price! IT HAS TO BE THE OFFICIAL PRICE!

...

The PS4 is priced at 7000 swedish kronors at one of the biggest retailers here in Sweden. Put on your tinfoil hats everybody!
 
I think this is just another policy with stores having to actually guess the pricing so they can put up pre-orders, so really the significance of this is kind of nil. Our Swedish store Webhallen lists the console for 6995:- which would implicate the US price to be $699, and no way is that happening. Plus, if it really were this cheap in the UK, US consoles would be a steal.
 
Placeholder prices always play it conservative and go higher, because they don't want to be caught with their pants down when the console ends up being more than the placeholder price.
 
Gamestop priced the Wii U at $999 and Wii U games at $99 when they first put up the preorder. It's place holder. They don't want to under estimate the price and have preorder customers upset.
 
its a placeholder even shopto says now (never use too)

PLEASE NOTE: All information on this product page, including our price, is subject to change. Normal pre-order price promise does not apply to this product at this time. Price may change pending full details from Sony.
 
I'd be ok with this.

I mean, it is an investment, but having spent £200 on a graphics card this is comparably reasonable.
 
Exactly what I expected, so either I guessed right, or Zavvi and I are on the same estimation wavelength

(I don't expect this to translate to $600 USD btw, more like $500)
 
See you in a few years Sony!

Of course, this is probably just a placeholder price. But anything priced around that is way above what I'm willing to pay for it.
 
nice, cheaper than the launch PS3

I am not taking any notice of the price as it is a place holder, but it's not that much cheaper than what the PS3 was, and the PS3 was also a blu-ray player when blu-ray players were still expensive. The PS4 and Durango need to get as close to £300 as possible if they want an easier ride at retail.
 
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