$600-$650 was my maximum that I was thinking of buying 9070XT. At $750+ I will wait on the reviews and see if it's a worthy of its price.... as I want good Nvidia style HDR implementation + AI upscaled videos, and may even just wait until Nvidia 5070Ti stock issues get resolved and get one at MSRP.
AMD had a lot to prove with this FSR4, and in order to convince mass to convert to FSR4 and their card, they really need to market aggressively. Looks like another missed opportunity.