I can't wait to see what this new site will be like. Good luck guys.
My suggestions:
--Put out a "This Is My Next_______" type pre-blog immediately. Doing this really helped The Verge not only build anticipation and a fresh audience, but it was a good testing ground for the type of editorial style they wanted to bring to The Verge.
--Make your review process as transparent and consistent as possible. And avoid being overly gushy. It makes it really hard for me to take a review seriously when it's nothing but paragraph after paragraph of obvious fanboy wanking. Style is important, yes, but the point of the review should always be telling me about the game. If your reviews are long, it should be because you're going in-depth, not because you fluffed it out with entire paragraphs of how this game made you feel like a child again, running through fields of golden lilies in full bloom, enjoying the whistle of a steam engine chugging merrily along in the distance. The Edge reviews are particularly awful for this very reason.
--At the same time, Make your reviews something special. I feel like this was something that was really lost when gaming journalism switched over to the internet. I know it's important for a lot of sites to get those eager early review hits, but I think the result has been a lot of hastily-written reviews that don't really go in-depth, do anything to stand out from the crowd, and are poorly researched. I miss the days of EGM when they were reviewing really anticipated games. The cover art; the pages upon pages of beautifully staged review and screenshots; The counter arguments written by other members of the staff that reviewed the game. Whenever mags went big on reviewing that month's big release, I always felt like I was reading something special.
Evoke that same feeling. Sure, you can't do it for every title you review, but gamers aren't that stupid: we usually all know what the year's big releases are. Also, choose games that evoke the spirit of your site. When you prepare reviews for those game, make it a big production: stage the review in a big way. If you can afford it, hire someone to do some unique art of the game just for the review. Have multiple people review the title, and have their opinions incorporated into the "big" review. Stage a special podcast where you discuss (or argue) that release. REALLY go in depth and pick the game apart. And if the game sucks, or has Bethesda-esque glitches, have the balls to rip the game and the developer apart.
The internet is in no short supply of sites that shit out reviews that were thrown together to make a game's launch. Take the time to really make your reviews an overall experience, and you're guaranteed my hits.