I think the reason for the jaded response is because "gaming journalism" as a whole is a disappointing, sometimes nonsensical group of critics that is still in its infancy in terms of refinement and overall ability. There ARE a few truly stand-up, excellent gaming journalists who distinguish themselves (Jeff Green is one of the first who comes to mind for me), but typically I am reminded when reading their articles/reviews that a majority of them are no more educated/tasteful than some of my peers on gaming forums; rather, they're either pretentious enough to think they are and they're struggling so hard to be taken seriously, or they're juvenile fanboys who have a very large loudspeaker with which they spread their 'professional opinions.'
It's hard to be enthused. I have fond memories of EGM, Computer Gaming World, and Computer Games Magazine, and some of the great, mature writing that I read in there when I was younger. Today's 'professional' gaming journalism seems so watered down in comparison. I find more insightful, well-written opinions of games stemming from fellow GAF users and some 'indie' writers on small websites.
So when I see someone like Crecente, who was in charge of one of the trashiest gaming sites on the Internet (Kotaku is the gaming journo equivalent of TMZ) trying to start up a gaming website with a bunch of other 'all-stars' (uh, what?), how am I supposed to be impressed? It's the equivalent of Twilight's author trying to hype up her next novel as something that'll be along the literature quality standard of Shelley's Frankenstein. No, sorry.
You want to do something new and different, start culling the Internet for those unheard of gaming bloggers/writers who explore aspects of gaming in their writing that the mainstream ignores in favor of the latest Call of Duty. Use your vast 'influence' to mentor and promote younger/less popular yet gifted, passionate writers while showcasing a more diverse side of gaming. Go more in-depth in your writing, because getting the latest PR press release re-translated into some try-hard, 'this game will be the greatest' preview-vomit is so boring and overdone at this point.
Also, I'd really love to see a website that revisits games to see where they're at now thanks to bug patches, content releases, and community mods. For example, I picked up GRID during the Steam Holiday Sale, and was blown away to discover that users modded in ultra high graphics settings, depth of field, and new time of day lighting. It's a 3 year old game and thanks to that, it still looks great. Let's hear more about that kind of stuff. I love picking up old, cheap games that have been modded/patched into something that the original vision was so sorely lacking.