Former Nintendo PR Explains Why Switch Games Rarely Go on Sale: ‘This Isn’t Ubisoft’

Lunatic_Gamer

Lunatic_Gamer

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A former Nintendo employee has explained that the company doesn't put its games on sale because it 'respects the value' of its products.



Speaking in their podcast channel, Kit and Krysta, former Nintendo PR manager, stated that the main mantra Nintendo has is that it respects the value, therefore the games don't go as often on sales as other companies do.

It's not like the Ubisoft situation, where I always tell myself I'll wait a month, as it will get cheaper. As a Nintendo customer, I'm gonna buy it if I want to buy it.

– Ex-Nintendo PR Manager
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tech4gamers.com

Former Nintendo PR Explains Why Switch Games Rarely Go on Sale: 'This Isn't Ubisoft'

Former Nintendo PR manager says that the reason their games rarely go on sale is because they value their games and aren't like Ubisoft.
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Shots Fired GIF by Barstool Sports
 
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Game are art so I think they can't charge whatever they like.

But i do think it would be nice to have a sale when a new console comes out as a symbolic gesture.
 
Good on them, although if they're going to keep this up it'd be nice if they didn't increase game prices and/or had a lot more deeper and more frequent sales…

As someone who buys all their stuff physically it's been pretty good though. I've sold lots of stuff for basically what I bought it for. Some games I've even manage to sell for more.
 
Well... Yes? Nintendo has said that several times over the years already, It's not about maxing out per game sales, it's about greater scheme brand perception.

But Nintendo does it in the best possible way: They make sure to build quality in gameplay (except for shit like 1, 2, Switch) they work great out of the box, so games do not release broken, they're always complete (save for those sport games) and make sure the product itself feel premium.

It's not like they're selling a $80 game and it's still broken 6 months or 2 years after released.

Nintendo is not the only one doing this, others have done the same thing like From Software, Square-Enix, etc... But only Nintendo has built the actual brand perception to have the luxury of allowing some fails or not-so-great sellers and be like whatever.
 
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Nintendo used to have the players choice lineup when they were less successful. They got way more successful and suddenly "we're never dropping our game prices again. Not sorry."
 
Generic said:
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If only Nintendo took care of Pokemon... I hope that GameFreak gets under their control even if only de-facto so Pokemon games are not an embarrassment, their brand is being affected by their association with GameFreak and the low technical quality of their games, which is a thing Nintendo takes very VERY serious.
 
Work Wow GIF by Offline Granny!


Edit: Yeah, its clearly not Ubisoft

Kataploom said:
But Nintendo does it in the best possible way: They make sure to build quality in gameplay (except for shit like 1, 2, Switch) they work great out of the box, so games do not release broken, they're always complete (save for those sport games) and make sure the product itself feel premium.
Click to expand...
such a premium product for U$ 70

Pokemon-Ugly.jpg


trash tier product also U$70
E5A7077AF9F7F35189EFAFB868C7447F24FA76B9


Nintendo dosnt work on "brand recognition" they work on "fanboyism retardation"
 
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Kataploom said:
If only Nintendo took care of Pokemon... I hope that GameFreak gets under their control even if only de-facto so Pokemon games are not an embarrassment, their brand is being affected by their association with GameFreak and the low technical quality of their games, which is a thing Nintendo takes very VERY serious.
Click to expand...
The game sold like 10 millions in 3 days. Nintendo will charge $80 for the next Pokemon game and it will sell even more.
 
LordCBH said:
Nintendo used to have the players choice lineup when they were less successful. They got way more successful and suddenly "we're never dropping our game prices again. Not sorry."
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I don't buy that. It's a strategic move to strengthen their brand in the eyes of the consumer. Nintendo is the polar opposite of "Game Pass devalues games!"
 
Generic said:
The game sold like 10 millions in 3 days. Nintendo will charge $80 for the next Pokemon game and it will sell even more.
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Yet Pokemon brand got a PR hit to the point they moved their calendar by 2 or 3 years for next game.

The game was always gonna sell, the problem is how much is the brand going to be affected long term, because the following games may get lower and lower sales due to bad brand perception created by low quality software.
 
Kataploom said:
Well... Yes? Nintendo has said that several times over the years already, It's not about maxing out per game sales, it's about greater scheme brand perception.

But Nintendo does it in the best possible way: They make sure to build quality in gameplay (except for shit like 1, 2, Switch) they work great out of the box, so games do not release broken, they're always complete (save for those sport games) and make sure the product itself feel premium.

It's not like they're selling a $80 game and it's still broken 6 months or 2 years after released.

Nintendo is not the only one doing this, others have done the same thing like From Software, Square-Enix, etc... But only Nintendo has built the actual brand perception to have the luxury of allowing some fails or not-so-great sellers and be like whatever.
Click to expand...
Nintendo would do well with bending Game Freak's arm for their switch 2 games if they want to justify that 80$ quality product.
 
That's actually nice, because it also works the other way around. I am never on the fence on buying a Nintendo product that only slightly interests me, because I know it will never go on sale. So I just don't buy it and never think about it again. Precise reason for which I buy very few Nintendo games.
 
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Nintendo really loves to smell their own farts. If anything, their games are overrated, they don't stand a chance to come out on top in a somewhat objective comparison to the best what the rest of the industry has to offer, subjective preferences aside of course. They live off of their IPs legacy and manage to release bug free games for the most part, but that's about it.
 
Lol, I can see why they're former PR.

They're totally right, though. And this has been Nintendo's position for decades. I guess it's somewhat at odds with the Players Choice line or whatever they call it these days... Nintendo Selects? But yeah. At some level I appreciate the predictability because it cuts out the FOMO.
 
Ubisoft's strategy is ultimately way worse. You may have short-term gains, but people are getting more and more used to avoiding day1 purchases of your games and instead they wait for (almost immediate) sales.

Nintendo was performing very good with their games during Switch 1 generation, but they are getting too greedy and may end up having worse than expected sales numbers of Switch 2 titles in the upcoming months.
 
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Lokaum D+ said:
Work Wow GIF by Offline Granny!


Edit: Yeah, its clearly not Ubisoft


such a premium product for U$ 70

Pokemon-Ugly.jpg


trash tier project also U$70
E5A7077AF9F7F35189EFAFB868C7447F24FA76B9


Nintendo dosnt work on "brand recognition" they work on "fanboyism retardation"
Click to expand...
Gameplay > Graphics
Pokemon Scarlet and Violet - 27 million units
Assassin's Creed Shadow - 3 million players(lol)
 
pulicat said:
Gameplay > Graphics
Pokemon Scarlet and Violet - 27 million units
Assassin's Creed Shadow - 3 million players(lol)
Click to expand...
oh fuck no, you are gona tell me the pokemon scarlet plays great ??? fuck my life

Good Bye Reaction GIF


Edit: this proves my point that Nintendo sell most of their games thought retarded fans.
 
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They don't reduce the price of there games because they don't care about screwing over there customers by extracting every single dollar they can from them even if the product they're selling is inferior to previous iterations of it. The mario sports games released as barebones products but nintendo charged full price for them and even with the 'content updates' they're still worse than prior iterations of those games and yet the price remains the same as launch lol. Nintendo switch sports is also worse than wii sports for crying out loud and wii sports was free! This company is the definition of anti-consumer.
 
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This has nothing to do with respect and everything with conditioning your customers not to wait for sales, thus providing a smooth revenue curve instead of peaks around every sale. Apple does it exactly the same way.
 
pulicat said:
Gameplay > Graphics
Pokemon Scarlet and Violet - 27 million units
Assassin's Creed Shadow - 3 million players(lol)
Click to expand...

The gameplay of pokemon scarlet and violet is the exact same as every single pokemon game that's come out just with a new gimmick. Pokemon scarlet and violet also has worse animation quality for the pokemon than pokemon stadium 1 and 2 had for the n64.
 
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Sebastian1295 said:
The gameplay of pokemon scarlet and violet is the exact same as every single pokemon game that's come out just with a new gimmick. Pokemon scarlet and violet also has worse animation quality for the pokemon than pokemon stadium 1 and 2 had for the n64.
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Pokémon SV has better story and no political bs in game. So people loved to play that instead of DEI infested game like Shadow.
 
The problem is that all Nintendo games are full price, but in some situations you get things like Mario Odyssey, Xenoblade 3 and Breath of the Wild, and in other situations you get ARMs, Mario Strikers, and Skyward Sword HD. Not all $60 Nintendo games are of the same quality.
 
Ubisoft were there day-one supporting Wii U with some pretty good games and an exclusive (Zombi U), they were there on Switch as well with Mario & Rabbids which was a pretty good game. So let's thank them by saying they devalue their games and that you should wait before buying them.

Awesome, well done Nintendo.
 
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I don't like the high prices but if a game like Mario kart, GTA, 3d mario, etc only comes once every so often, the price isn't too much of an issue. Now if Madden or Nba2k is $80 then that's where I think it draws the line.

It also helps that I can sell damn near my whole first party lineup of games and break even.
 
I mean yeah we know that Nintendo is kinda shit but not French. That's not the point though. I don't respect the value they think their products have.
 
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The best Nintendo games were made during the Wii U era and didn't sell shit what are you blabbing about quality? Most sold is not a metric of quality in ANY medium.
 
Kacho said:
You're allowed to have that opinion. I won't argue against that. If the market agrees with you that would be reflected in the sales numbers.
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The "market" (Nintendo audience) agrees with paying $60 for the port of a 14 years old Wii game. They are wrong and damaging the whole industry.
 
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