StreetsofBeige
Gold Member
Regarding investors, the perfect storm is a combo of something like this:This is where I fail business 101. If all the employees are getting paid, including some big compensation for the those at the top, I don't see where the never ending push for more and more dollars comes from. Must be the pressure from the stock holders.
The graph in the OP shows 2023 just slightly off peak and still way higher than just 4 or 5 years ago. Doesn't seem like they need to make a huge amount of changes just because they have started to bump the ceiling.
- Increasing sales
- Increasing profits
- Increasing profit margin (%)
- Increasing market share
- Costs are kept in check (ie. SG&A and marketing costs % are the same as last year or lower which is good. The last thing investors want to see is overhead and advertising going from 15% of sales to lets say 25% of sales)
A company can grow all of these things going small. Or they can grow it going big. The main caveat is if you go big, the company is setting itself up for bigger and bigger and bigger expectations going forward. Nobody wants to see things retract. Investors like smooth sailing up. They take it if it's a rocket ride up too, but then they expect the rocket ride to keep going.
So thats why for games and movies, if they want to go large budget to get big sales and profits that's fine. But the key thing you better be able to handle doing it bigger and bigger next time and the game after that. The companies are setting themselves up for impossible to achieve performance in the future.
In business every company wants to grow sales and profits where everyone is happy. Traditional companies have an advantage that if the year is coming in great, we can sometimes purposely turn off the taps and shut down shipments or tell retailers to order in January. Doing this smooths out performance because if youre doing good already, why blow out the number even more with giant December shipments? Delay some of that to January and get the year off on a good foot. In gaming, everything is so skewed to Xmas sales and digital sales, they cant do that tactic. They arent going to shut down sales in December or prevent digital orders.
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