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Microsoft makes over $1m in sales during the first 12 hours of Avowed Early Access on Steam

poppabk

Cheeks Spread for Digital Only Future
I’m quite looking forward to the game, but the deluxe edition only having early access (and maybe some skins or something) is kinda crap. At least Starfield upgrades gave you a dlc pack.
Let the whales help keep game costs down for the rest of us, it will be the same game (or better) in 4 days time.
 

Killjoy-NL

Member
how was Indiana jones?
kPYeRHx.jpeg

it should beat Indiana jones pretty easily.

next challenge:
is it going to beat The Vailguard?!
The bar is really low over at Xbox, if all these releases are supposed to be major titles.
 
The bar is really low over at Xbox, if all these releases are supposed to be major titles.
Xbox has a weird vibe, you are right. All of these games were supposed to be major releases (at least that's how Xbox positioned them), but instead, they feel so uneventful. I wonderif the early access is killing mediatic momentum. (it doesn't help their games are mid one way or another)
 
Avowed seems like a game that should be 40 dollars at most and not 70. I watched several reviews of it and the game is mid as mid can get. Two of your companions apparently don't even have companion quests, the companions themselves are forgettable and go along with every decision you make meaning there's 0 consequences for ur actions, the world is static and NPC's never move, and the game just feels unfinished.


Obsidian need to stop rushing games out the door and spreading themselves so thin by doing a million games, and they need to put more resources to 1 project at a time so that the 1 project is the best it could possibly be. They really screwed up with avowed it seems like and i was looking forward to it much more than the outer worlds 2 which is a sequel to a very mid game at best.


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Xbox has a weird vibe, you are right. All of these games were supposed to be major releases (at least that's how Xbox positioned them), but instead, they feel so uneventful. I wonderif the early access is killing mediatic momentum. (it doesn't help their games are mid one way or another)
It's the same issue that Netflix and Disney+ have. Direct to Subscription releases just aren't events. Compare how a movie is received when it opens in theaters versus going direct to streaming and that is exactly the vibe that Xbox has created for itself by putting all their releases Day 1 on Gamepass
 

Fess

Member
Arguably. I'd love to see what PC GamePass does to these numbers, but Microsoft won't release figures. Anecdotally, games like Indy and Starfield, in my friend group that played them on PC they're nearly all PC GamePass and not Steam.
The math for that is probably not all that easy. They gain from it in some ways and lose from it in other ways.

More people will play a GP release, and talk about it, giving it increased social media presence, turns real gamers into ad pillars essentially.
Could increase sales if it’s a game people like.
Could decrease sales if it’s a game people don’t like…

But Early Access shouldn’t be affected much by Gamepass, people might have a lingering thought that if they just wait a bit they get the game for free, but Early Access is for a small audience who simply want to be there first or want all the content, before the GP release.

For the regular day 1 release when Gamepass is there the ccu Steam numbers should definitely be affected.

I don’t know how many PC subscribers Gamepass have. But I can play around with some numbers just for fun. (Ignore everything below if you’re not interested in vague hypothetical math.)

Let’s say 10 million PC GP subs. That means you’ll have 10 million people potentially looking at an install button.

But to see that install button they need to start the Xbox app in the first place… And it’s not a popular app. So let’s lower it to drastically, to 5 million, then we can also factor in that people might also have old subs they’ve simply forgotted about.

How many of those 5 million were interested enough in the game to have considered buying the game on Steam day 1?
Let’s throw out the number 5 percent here to keep it low.

That’ll be 250k lost Steam day 1 purchases right there. Quarter of a million.

How much would a concurrent player number lower from that?
There are different time zones and people can play in different times of the day. But no doubt, the CCU number will get lower. Maybe not drastically so but enough to make a difference if one would compare a GP game to a non-GP game.

That Starfield managed to reach 300k ccu with GP there day 1 is kinda absurd really but the hype was also through the roof and Steam was the go to place for Bethesda’s games through mods. GP there was kinda for the not-really-interested crowd. I was there on Early Access, would’ve still purchased on Steam even for the regular version, at launch there was no info if modding would work at all with Gamepass.

MS probably have the math for all of this but as you say we won’t see it.
 
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Let’s say 10 million PC GP subs. That means you’ll have 10 million people potentially looking at an install button.

But to see that install button they need to start the Xbox app in the first place… And it’s not a popular app. So let’s lower it to drastically, to 5 million, then we can also factor in that people might also have old subs they’ve simply forgotted about.
Not a popular app for people who are already paying? Idk about other people but if I'm paying for a service I know how to open it.
How many of those 5 million were interested enough in the game to have considered buying the game on Steam day 1?
Let’s throw out the number 5 percent here to keep it low.

That’ll be 250k lost Steam day 1 purchases right there. Quarter of a million.
5% day 1 sales is not that low. SM2 is apparently the fastest selling PS5 game and it seems it was right around that.
 

Mortisfacio

Member
Didn't Indy only have 4M players? That's really low, incl GP.

Personally I never saw advertisements for Indy and Machine Games isn't some huge blockbuster dev and the IP hasn't been largely popular since the 80s with the recent iterations in cinema being terrible, so 4 million seems good to me. No idea what that means relative to the budget for the game, but like Wolfenstein: New Order is a 92% on steam and one of their more well received games and was multiplat and cross-gen. It sold only 3 million roughly. Indy is not a title I expect mega numbers from like was expected of Starfield or a franchise like Halo, God of War, Diablo, etc. so this all seems fine to me, personally.

I doubt we'll ever see what the budget was, but given what I can find 4 million seems to be their most engaged with title to date, I sure hope they didn't budget with the expectation to require even more.
 

Fess

Member
Not a popular app for people who are already paying? Idk about other people but if I'm paying for a service I know how to open it.
People of course know how to open it but unless you have it on autostart you’re likely not checking out if something new has popped up on Gamepass everytime you go sit by your computer. I’m so Steam focused that I keep forgetting I even have already installed games sitting there on Gamepass waiting to be played. It’s been better when I learned I could add them to Steam, now I see them.
 

Killjoy-NL

Member
My god you bore the tits off me.
That's fine. I didn't even know you exist.

Personally I never saw advertisements for Indy and Machine Games isn't some huge blockbuster dev and the IP hasn't been largely popular since the 80s with the recent iterations in cinema being terrible, so 4 million seems good to me. No idea what that means relative to the budget for the game, but like Wolfenstein: New Order is a 92% on steam and one of their more well received games and was multiplat and cross-gen. It sold only 3 million roughly. Indy is not a title I expect mega numbers from like was expected of Starfield or a franchise like Halo, God of War, Diablo, etc. so this all seems fine to me, personally.

I doubt we'll ever see what the budget was, but given what I can find 4 million seems to be their most engaged with title to date, I sure hope they didn't budget with the expectation to require even more.
Maybe so, but you can't run a business like that.
It's why studios get closed.
 

Mortisfacio

Member
Maybe so, but you can't run a business like that.
It's why studios get closed.

It all depends on budget vs revenue. Indy doing 4mil and still more to come from the PS5 launch seems good, especially when you compare to last years GOTY winner in Astro Bot that only did 1.5mil. Stellar Blade sold somewhere north of 1mil.

The biggest problems with these comparisons is we don't know actual cost vs revenue for the titles. Indy gets even weirder because of the 4mil and pending PS5 sales, how many were through game pass subs already paid for? I know my count of playing Indy was through GP. I'd love to see the numbers breakdown for how Microsoft values GP engagement in a game as valuation in replacement for a straight up purchase of a title.
 

Killjoy-NL

Member
You do realise this is pretty high number for early access for a low budget title?
You're talking about the $1M for Avowed, or 4M players for Indy?
Because Indy isn't in EA.

Both numbers are underwhelming anyway.
It all depends on budget vs revenue. Indy doing 4mil and still more to come from the PS5 launch seems good, especially when you compare to last years GOTY winner in Astro Bot that only did 1.5mil. Stellar Blade sold somewhere north of 1mil.

The biggest problems with these comparisons is we don't know actual cost vs revenue for the titles. Indy gets even weirder because of the 4mil and pending PS5 sales, how many were through game pass subs already paid for? I know my count of playing Indy was through GP. I'd love to see the numbers breakdown for how Microsoft values GP engagement in a game as valuation in replacement for a straight up purchase of a title.
Sure, but there's a reason why Xbox is releasing it's games on Playstation.

Also why Tango got shut down despite extra revenue from PS5 sales.
 
You're talking about the $1M for Avowed, or 4M players for Indy?
Thats concurrent users. Actual sales can be 8-10 times concurrent users.

Thread title is misleading. They have 8-10 million in account just from steam early access.

Also team for this is 20% bigger than Outer Worlds, which had 35 million budget.

You can do the math but this is looking like a financial hit already.
 

Killjoy-NL

Member
Thats concurrent users. Actual sales can be 8-10 times concurrent users.

Thread title is misleading. They have 8-10 million in account just from steam early access.

Also team for this is 20% bigger than Outer Worlds, which had 35 million budget.

You can do the math but this is looking like a financial hit already.
You really are delusional, huh?

4M players in total, not CCU.
 
People of course know how to open it but unless you have it on autostart you’re likely not checking out if something new has popped up on Gamepass everytime you go sit by your computer. I’m so Steam focused that I keep forgetting I even have already installed games sitting there on Gamepass waiting to be played. It’s been better when I learned I could add them to Steam, now I see them.
It's on preload for a week and it's going to be advertised so people are aware it's coming out and coming to a service they're paying for. Just was a strange comment.
 

Fess

Member
It all depends on budget vs revenue. Indy doing 4mil and still more to come from the PS5 launch seems good, especially when you compare to last years GOTY winner in Astro Bot that only did 1.5mil. Stellar Blade sold somewhere north of 1mil.

The biggest problems with these comparisons is we don't know actual cost vs revenue for the titles. Indy gets even weirder because of the 4mil and pending PS5 sales, how many were through game pass subs already paid for? I know my count of playing Indy was through GP. I'd love to see the numbers breakdown for how Microsoft values GP engagement in a game as valuation in replacement for a straight up purchase of a title.
Indy was a weird one since Microsoft was barely involved at all and Bethesda who was the publisher weren’t exactly blasting full speed ahead on advertising. But it quickly became an underdog late year favorite, as shown even here on GAF, and had tons of talk on the internet. So there was some ”advertising” that way.
It’ll be interesting to see if Bethesda try harder for the PS5 release or if Microsoft step in or if they just throw it out there and hope for the best.
 
True, smart of you to suddenly switch back to Avowed and it's $1M revenue so far.

Will be good to see how it'll perform, because it'll probably be comparable to Indy, only Avowed hasn't been announced for PS5. Yet.
Am sure you are gonna stop trolling Avowed soon. Unlike Indi where you could go on forever cause they only released no of players.
 

ShaiKhulud1989

Gold Member
Will be good to see how it'll perform, because it'll probably be comparable to Indy, only Avowed hasn't been announced for PS5. Yet.
Oh come on, we will get some POS numbers, usual crowd will cheer about them and few months after there will be a wave of lay-offs at Obsidian, because of course Avowed did mighty fine.
 

Killjoy-NL

Member
Am sure you are gonna stop trolling Avowed soon. Unlike Indi where you could go on forever cause they only released no of players.
What's with the persecution complex all the time?

These Xbox games are coming to Playstation for the very first time and their performance on any platform will have a significant impact on the entire industry, to the detriment of the Xbox brand.
It's not trolling, it's just the reality of it.

But as I said, it'll be interesting to see how Avowed will perform, because low revenue will guarantee a PS5 release.
 
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DaciaJC

Gold Member
How large is this game's budget? One million dollars seems like a drop in the bucket to make any fuss over if they expended 70 million-plus on development & marketing.
 
How large is this game's budget? One million dollars seems like a drop in the bucket to make any fuss over if they expended 70 million-plus on development & marketing.
20% bigger team that Outer Worlds which had a budget of $35 M.

Also its concurrent users, that one million is from them. Total buyers would be higher, 5-10 times.
 
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