Yeah, I don't understand why 360 is treated as such a huge standard for PS4 to reach in USA.
Or better, I can easily comprehend why 360 LTD can be seen as a huge standard, because it is, but why aligned comparisons as well. 360's first 4 years haven't been such a huge standard for what should be the best selling home console in the market.
Psycho_Mantis posted earlier first 4 Mays for 360, right?
360 May 2006 : 221k
360 May 2007 : 155k
360 May 2008 : 186k
360 May 2009 : 175k
And 1st Course posted also how much the console sold overall every year, so far. Let's see how much those May sales translated into yearly sales
2005: 607k
2006: 3896k
2007: 4619k
2008: 4735k
2009: 4771k
(2005 considered since...well, it's when the console launched)
360 launch to 2009's total - 18,628,000
Yep, 360 literally exploded in sales thanks to the 360 Slim first and Kinect then, so much that, between 2010 and 2013, it sold 22,438,000 units. That...doesn't happen that much: selling more in the "second" four years compared to the "first". Kinect and opening to the casual audience had a huuuge effect on later 360 sales, especially in 2010 and 2011.
For comparison, here's first 4 Mays for PS2
PS2
May 2001 - 281,000
May 2002 - 524,000 (note: price cut from $299 to $199)
May 2003 - 288,000
May 2004 - 253,000 (note: price cut from $179 to $149)
And here's the yearly sales for the first four years
2000 - 1,101,000
2001 - 6,215,000
2002 - 8,575,000
2003 - 6,387,000
2004 - 4,606,000
PS2 launch to 2004's total - 26,884,000
Now THIS is a real high standard of yearly sales / first years sales. Amazingly enough, PS2 continued selling quite well even when 360, PS3 and Wii were already out. It's true that it didn't sell as well as 360 in its later years, but it's because 360 sales got boosted by Kinect and Slim SKU. Plus, it was a current gen consoles, not an older gen console still living when the new breed was already here, like PS2.
Yes, May is one of the lowest month in the year, it's undeniable, and numbers will get higher as the end of the year approaches, that's obvious, and that's something that we can say for each and every console. But it's also true that, while 197,000 units aren't certainly bad sales for the month, they're not either that great for the supposed leading home console in its first year on the market.
In the same way, selling around Xbox 360 first years' levels isn't bad. It's a good level for sure. But it's not the high standard people think it represents by seeing its LTD (which, actually, IS a quite high standard for sure), because those sales changed heavily their pattern in later 360 years, they became quite different.