gofreak said:
Just a general question about sales-age methodology...
I see a lot of people poo-poo 'launch adjusted' comparisons between consoles, like anyone who does it has broken some cardinal rule.
While I agree it doesn't offer perspective on the situation as it stands right now, does it not offer a different perspective with more of a historical viewpoint?
Models have validity in 2 different senses - explanatory power and predictive power. Part of what sales-agers are trying to do is predict future behavior of the market. Therefore, launch-aligning the sales of a software sequel v. previous iteration does help provide some predictive information, assuming that the IP is targeting roughly the same market and has roughly the same appeal (as an IP). Furthermore, it seems reasonable to assume that a previous version is not competing directly with its sequel, so the continuing availability of Madden '09 shouldn't necessarily affect sales of Madden '10 that much.
However, launch-aligning hardware console sales is tricky, because the future behavior will indeed be influenced by network effects (bandwagon). The X360 head start provided a greater install base, more software support, a larger library, etc. - all factors that influence the competitive situation for sales of PS3 and Wii. Launch aligning hardware sales specifically removes this effect from the analysis, and that's why it may lose it's predictive power as a model for future hardware sales.
Opiate said:
Can you go in to detail about number 1 -- how would this affect third party sales in particular? If the suggestion is that casual gamers don't buy games, then why do Nintendo's own first party efforts continue to sell well?
Not to hijack your discussion, but for my 2 cents, I think that part of Nintendo's appeal does indeed lie in its intellectual property, and those properties have been cultivated to resonate with a broad audience based on relatively weak signals. Mario Kart will get attention (if not necessarily purchases) from a relatively broad audience, regardless of how old the game is, or the quality of its online functionality. Forza 3 is only the 3rd iteration of a specific IP, does not leverage any other MS IP (it's not called "Halo Forza" or "360 Forza" or whatever), and probably will be evaluated more carefully by its target audience based on its graphics, online functionality, etc.