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[Blood Diamonds]

Nooooooooooooooooo.



Don't forget 25.

Forget Honeymoon like everyone else.

stop acting like you won't be trashing 25 a month from now

 

[Floridian]

If Rihanna is trying to pull a Beyonce, she's doing it all wrong.

I may strongly dislike Beyonce because she's satan incarnate, but I'll give credit where credit is due: the lead-up to BEYONCE was brilliant. She did a shit ton of high profile promo at the beginning of the year, then went radio silent without even a hint of anything about an album or even a single, then hit you with the album when literally NOBODY saw it coming. It was gimmicky, and she likely won't see the same level of success if she tried it a second time, but it was a fresh tactic and it worked.

Rihanna, on the other hand, has a big fucking mouth, and if she's going for suspense here she's killing it. All the on-again-off-again promo, dropping random ass singles that don't seem to belong to any sort of project, and she herself dangling hints over her fans like a carrot on a string is killing the hype. It won't be a surprise because everyone knows it's coming, and she's been teasing it for so long that people are getting fatigued. Hell, I went from super excited for the album and a new member of The NVAY to being sick of hearing about the damn album, and I haven't even heard it.

I'm reminded of the lead-up to ARTPOP and, well...we all know how that turned out.

The thing is every time she brings up something that's album related she lets the hype go down by going silent right after. The ANTi-Diary or whatever should've been introduced shortly after the album cover/title reveal back in October, with the album release around early November. If only she had her shit together though & not mess around with vacations & toxic rappers.

 

[cory64]

 

[Floridian]

I don't give two shits about codes or the diary tbh. Like just release a single, or album. Enough of these Regi-pokemon braille clues & investigative nonsense. The campaign is being handled poorly, like everything else associated with ANTi.

 

[Blood Diamonds]

this is so fucking stupid

just release the damn thing you [redacted]

 

[3phemeral]

Adele performs Hallow on Jimmy Fallon.

 

[cory64]

Rihanna really has no reason to drag this album out with this manufactured hype if the music doesn't live up. Judging by the fact it's SAMSUNG sponsored promo everywhere, I'll just expect the worst.

I'm about to buy a 6s Plus after that magnificent Stevie Wonder ad, this is too much right now

 

[Floridian]

Death @ Samsung & her team doing all this extra shit for an album that's probably not even going to make my top ten. 2015 was too good.

 

[cory64]

Death @ Samsung & her team doing all this extra shit for an album that's probably not even going to make my top ten. 2015 was too good.

2015?

Anti?

 

[Floridian]

2015?

Anti?

Yikes. The fact that it won't even be in any 2015 lists to begin with. 2016 finna be lit.

 

[cory64]

I'm going to bed, I don't trust the navy to get this stuff unlocked in a timely manner.

They should rihcruit some little monsters to do it for us, it's not like they're busy.

 

[You Know Nothing]

I'm going to bed, I don't trust the navy to get this stuff unlocked in a timely manner.

Most probably have problems remembering which is their house key.

 

[Blood Diamonds]

what are they supposed to unlock? making that diary shit exclusive to Samsung is so fucking stupid

 

[Floridian]

Send your fans on a online media scavenger hunt in the middle of the night. Don't release your album after teasing it for more than a year. Rely on a rapper who can't even release his own album to produce yours. Release your album on a dead streaming service instead of a normal iTunes release brehs.

 

[PInk Tape]

How are you still hungry when Thanksgiving just happened though

What can I say? My hunger knows no bounds..

At this point the carrot is rotten.

This gif

 

[You Know Nothing]

Beyoncé doing the most to destroy Rhat's career.

 

[Floridian]

Sell your soul to Roc Nation just to have them ruin the career momentum for you brehs.

 

[royalan]

Send your fans on a online media scavenger hunt in the middle of the night. Don't release your album after teasing it for more than a year. Rely on a rapper who can't even release his own album to produce yours. Release your album on a dead streaming service instead of a normal iTunes release brehs.

Not to mention that damn site is creepy as fuck.

I went to that site, did a little bit of it, saw the creepy children in the dark hallway bit and immediately nope'd the fuck out. I ain't got time for this nightmare room shit.

 

[cory64]

"Everyone will think I'm just doing a copy of B, let's do something unique and phresh with this, yeah?"

"Your fans will do anything for you, right?"

"Ya, #NheviRDie is no phuckin joke"

"I think we can come up with something..."

 

[Nasser]

Rih trying to be edgy and shit nothing about this is edgy it's just annoying

 

[Blood Diamonds]

she should have just done some beyonce shit, the diary whatever thing doesn't work because people have been waiting for this thing for like 3 years.

 

[Floridian]

She's literally posting thanksgiving food on her snapchat rn. Cya bih

 

[Phreaker]

Send your fans on a online media scavenger hunt in the middle of the night. Don't release your album after teasing it for more than a year. Rely on a rapper who can't even release his own album to produce yours. Release your album on a dead streaming service instead of a normal iTunes release brehs.

Right? Or how about just casually release the first single and video and say the album comes out in a few weeks. It worked for Adele.

 

[PInk Tape]

she should have just done some beyonce shit, the diary whatever thing doesn't work because people have been waiting for this thing for like 3 years.

That's another thing that bothers me about this; she's had so much time to sort out what the hell she wanted to do with this album, promo and everything, and this half assery is what we get.

Screams to me that she really didn't want to do another album tbh.

 

[royalan]

Right? Or how about just casually release the first single and video and say the album comes out in a few weeks. It worked for Adele.

Well, to be fair, anything would work for Adele. The rules that apply to everyone else don't apply to her.

Although I agree that Rihanna's trying way too hard to make things easy too complicated. I mean, has the whole app thing worked for any artist that's tried it? The only person I can think of is Jay Z, and that's only because the album itself was on the damn app.

 

[Nasser]

Ok girlies time to buy 25

 

[Floridian]

I blame Adele. She just had to release this year and not last fall when Taylor was destined to dominate.

 

[royalan]

Adele doesn't count.

 

[Floridian]

Adele doesn't count.

I know. I was just playing around. She's the true outlier as nothing could really be done about her dominance. Rih had all the time in the world in 2015 before November came for her album to be out & she wasted it.

 

[Nasser]

Rihanna decided to wait until next year cause she knew she didn't have a chance against Pretty Girls!

 

[<+)O Robido O(+>]

 

[Touchdown]

<------------ me making my entrance to Kohls and Best Buy for Black Friday.

 

[Garrett Hawke]

Anti will be Rihanna's ARTPOP.

 

[Vazra]

Anti will be Rihanna's ARTFLOP

But Rihanna never made a quality album like The Fame Monster tbh. I think Rihanna only has Loud as the only album I can listen fully but more skips are there. (Why am I saying something positive about Gags?)

 

[Garrett Hawke]

But Rihanna never made a quality album like The Fame Monster tbh. I think Rihanna only has Loud as the only album I can listen fully but more skips are there. (Why am I saying something positive about Gags?)

<3

I was listening to the good sis TFM yesterday. Still slays.

 

[Garrett Hawke]

Some of the shots in the Hello MV are unintentionally hilarious lmao

The zooms look really funny

 

[Garrett Hawke]

https://vine.co/v/h0ePan3Yx7H

Is this Touchdown?

 

[Frodo]

https://vine.co/v/h0ePan3Yx7H

Is this Touchdown?

I laughed.


Sleigh kween of the Winter Solstice.

 

[tali'zorah84]

god damn it borders is AMAZING
fucking end me maya bitch

 

[twobear]

https://vine.co/v/h0ePan3Yx7H

Is this Touchdown?

who knows, it actually could be

 

[Peru]

But Rihanna never made a quality album like The Fame Monster tbh. I think Rihanna only has Loud as the only album I can listen fully but more skips are there. (Why am I saying something positive about Gags?)

Rated R is better than the fame monster. A more coherent vision, a better album. Her albums went downhill from there, though.

 

[Matt_]

This makes me sad
just beautiful

 

[twobear]

Rated R is better than the fame monster. A more coherent vision, a better album. Her albums went downhill from there, though.

no.

 

[NipplesAndToes23]

Just finished with my first listen of the new Badu mixtape. I hate it and it's a shame because I love all the albums and one offs Badu has made.

 

[Soulscribe]

Jeez y'all getting so butt hurt at Rihanna on this page. Let her do her bullshit, every pop girl has that privilege. None of this will matter once the album drops.

Rated R is better than the fame monster. A more coherent vision, a better album. Her albums went downhill from there, though.

I'd place Rated R above ARTPOP but beneath any other Gaga release, tbh

 

[The Flop]

So she wants people to buy tickets to her tour before they hear the new alber? I true reverse warholian experience.

 

[Vazra]

Articles going at the unfinished Yahoo Rihanna Review.
http://www.tonedeaf.com.au/465428/yahoo-publish-review-of-an-album-they-obviously-havent-heard.htm
http://au.complex.com/music/2015/11...na-review-early-proves-music-reviews-are-dead
http://www.businessinsider.com.au/w...t-yahoos-review-of-rihannas-new-album-2015-11
http://hypetrak.com/2015/11/yahoo-accidentally-published-a-premature-review-of-rihannas-anti/
http://howlandechoes.com/2015/11/ya...h-pre-written-music-review-for-rihanna-album/

Iconic

EDIT: The reviewer on twitter.

 

[Yado]

Just finished with my first listen of the new Badu mixtape. I hate it and it's a shame because I love all the albums and one offs Badu has made.

I haven't listened yet but my expectations are already low, I don't like that Hotline Bling remix and the phone song she released was just ok.

 

[royalan]

Jeez y'all getting so butt hurt at Rihanna on this page. Let her do her bullshit, every pop girl has that privilege. None of this will matter once the album drops.



I'd place Rated R above ARTPOP but beneath any other Gaga release, tbh

"None of this will matter when the album drops."

Isn't that what Lady Gaga said?

 

[Floridian]

Anti will be Rihanna's ARTPOP.

Music wise I hope not.

But Rihanna never made a quality album like The Fame Monster tbh. I think Rihanna only has Loud as the only album I can listen fully but more skips are there. (Why am I saying something positive about Gags?)

Rated R says "Hello. It's me".

Jeez y'all getting so butt hurt at Rihanna on this page. Let her do her bullshit, every pop girl has that privilege. None of this will matter once the album drops.

Her having the privilege to treat her fan base like puppets doesn't make it excusable. Her having the privilege to take the amount of vacations this year when she had an album to finish doesn't make it excusable. People aren't going to simply forget about the messy pre-album campaign and experience once the album is out. And once the album does come out, even that won't make all the confusion and disappointment that she caused beforehand excusable, well at least for me. Her general fans have been waiting for 3+ years after having been experienced with 4+ years of nonstop music, so being continuously teased & then being let down with false hope will bring out some "butt hurt" reactions. Her having the privilege to do whatever she wants doesn't make the events that occured excusable. Sorry.