Sorry, but once again pre-orders for certain 6 inch Star Wars figures have only lasted a few hours!
This is 100% down to the way Hasbro force retailers to buy figures that they cannot sell. I don't think they do it on purpose. I just think they are not very good at what they do in relation to case assortments.
Because Hasbro deceided now would be a good time to switch to 8 figure cases, we now have hundreds of spare Luke, Leia's and Ben's. Had they stuck with 6 figure cases, offered the 5 figures and a double packed R2-D2, everyone would have got all they wanted, and we would have maybe had a few spare R2-D2's which history shows would sell through quite quickly. As it is, R2-D2 will be rarer than rocking horse shit, and we have had to stop selling sets after just a few hours, because we cannot justify being stuck with many more hundreds of figures that hasbro have already released in the past few months!
I will not post exact figures, but we will say that the full sets outside single purchases of Luke by 13-1, Leia by 17-1 and Obi Wan by 35-1. So for every 35 sets we sold, we sold one Ben Kenobi on his own. Or in other words, for every set we sold, we nearly have a spare Luke, Leia and Ben. What makes is even worse, is for the couple of minutes R2-D2 was online, he outsold the sets by 2-1, Hasbro could not have got this more wrong, if they had tried.
Because of the frankly stupid case assortment, we have hundred of spare Lukes, Leia's and Ben's, which will sell in time, but will take months, maybe a year to shift. We sold out in 4 hours. We could have sold 3 or 4 times more that we did, but we can't because it would mean having to buy more and more Luke, Leia and Ben's to sit on the shelf. Now this stock is in big multiplies store language, is peg warmers, or in other big chain talk, CLEARANCE stock. When these peg warm and block the pegs for wave 2, someone at Hasbro will be standing there scratching their arse, wondering what went wrong. SO if Hasbro had a smallest idea what they were doing, a small site like us would have probably at least doubled our order.