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Tom Warren: "This is an Xbox" slogan will make more sense soon
- Thread starter David Ricardo
- Start date
reinking
Gold Member
Phil is an Xbox.
Heisenberg007
Gold Journalism
New batch of Xbox games on the PS5, including big games.
Heisenberg007
Gold Journalism
What's that messaging?
That there is no need to buy Xbox and having a PlayStation will give you access to both Xbox and Playstation games?
IntentionalPun
Ask me about my wife's perfect butthole
MS has been harping on a similar message for like 5 years at least. Ever since they started Day 1 PC releases + talking about cloud streaming they have said in one way or another that Xbox is a "brand" not a single machine and downplaying selling hardware (although they obviously still care, and never said they didn't despite what people always repeat.)
It's not like the slogan is confusing Tom, it's just really bad marketing lol
It's not like the slogan is confusing Tom, it's just really bad marketing lol
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kevboard
Member
my unrealistic hope is the announcement of an official Xbox One translation layer build into Windows 11.
where if your PC is above a certain minimum system requirement you'll be able to play Xbox One games semi-natively on it.
and if your PC is above an even higher minimum spec you can play One X versions of games, or enable FPS boost if available.
in addition to that, the announcement that every game going forward will be Xbox Play Anywhere, on Windows and Xbox consoles.
where if your PC is above a certain minimum system requirement you'll be able to play Xbox One games semi-natively on it.
and if your PC is above an even higher minimum spec you can play One X versions of games, or enable FPS boost if available.
in addition to that, the announcement that every game going forward will be Xbox Play Anywhere, on Windows and Xbox consoles.
bitbydeath
Member
reinking
Gold Member
That has been clear for some time. I've never seen a company sabotage their own product so much. At least Sega stumbled into killing the Saturn trying to rush to the US market ahead of the PlayStation. MS is actively promoting other people's products.
I am not against MS having an Xbox branded PC. I wanted it years ago because I believe they could help developers hit targeted performance for an Xbox line of PCs. However, trying to make everything an Xbox is going too far in my opinion. It just adds more mud to the muddy waters.
Danny Dudekisser
I paid good money for this Dynex!
Fuck's sake.
The problem isn't that it doesn't make sense. Nobody's in suspense here or wondering "ooooh, what do they have up their sleeve?!"
The problem is that it's another bad marketing campaign that makes Xbox look like they're continuing to grasp at straws, on top of the absolute void of quality content they've been delivering for years.
The problem isn't that it doesn't make sense. Nobody's in suspense here or wondering "ooooh, what do they have up their sleeve?!"
The problem is that it's another bad marketing campaign that makes Xbox look like they're continuing to grasp at straws, on top of the absolute void of quality content they've been delivering for years.
ap_puff
Member
To be fair, Tom is easily confused
Heisenberg007
Gold Journalism
That's the craziest part here. They had already cut their marketing budget. Now they are using that cut-down marketing budget to run ads that their games can be played on other consoles
Heisenberg007
Gold Journalism
They should. Xbox literally referred to a box (shaped X at that time). If it's not a hardware console box, it should not have 'box' in it.
Oppoi
Member
Oh I had forgotten about the X shaped Xbox. I wish we lived in a world were X shapes, spheres and triangles were the de facto form factor.
balls of snow
Member
Ms putting their entire ecosystem in the cloud.
This.
Phil killed xbox and that fucker will walk away with millions of dollars for failing.
Although for old times sake maybe we can get Phil to say "we hear you and we've got to do better." For old times sake.
Somehow the current gen has been worse for xbox than last gen.
balls of snow
Member
Btw its already happening. I can play Cyberpunk and bg3 from my library without an xbox just through xcloud gaming on the steamdeck. Saves transfer and everything.
Curious if ms can expand this without much pushback from publishers.
Curious if ms can expand this without much pushback from publishers.
King Dazzar
Member
I'm ready to be totally underwhelmed.
PatientGamer
Member
It already makes sense, Warren.
That doesn't take away from the fact that it's still a stupid campaign that will only hurt the brand further.
That doesn't take away from the fact that it's still a stupid campaign that will only hurt the brand further.
To the fact they are going to have OEMs making devices that play Xbox games.
kevboard
Member
they already do. it's called a PC lol.
but for real, PC compatibility is technically absolutely doable, at least for Xbox One titles and everything the Xbox One can play.
these are games designed around an X86 system using Direct X11 and Direct X12... so, like Windows 10/11 games.
and this would instantly make millions of machines that people already own exactly that... and OEM Xbox
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Geometric-Crusher
"Nintendo games are like indies, and worth at most $19" 🤡
probably, next-gen leap for Xbox
But these will be in a Xbox mode
kevboard
Member
also doable on current Windows.
they already added a console like guide menu that is specifically optimised for controllers.
they could go one step further and make it so that as soon as you hold down the guide button on your Xbox controller, it switches into Xbox mode, disables most background services that aren't needed, and brings up an Xbox-like home menu.
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Geometric-Crusher
"Nintendo games are like indies, and worth at most $19" 🤡
They will start the next gen
xbox OS
OEM manufacture
reference specification
you can install xbox OS on any PC
RTX 5090 ''xbox''
handheld Rog, Legion etc xbox edition
The failure will be Homeric.
Guys stop making hardware, become a third party, don't try to put one foot on the ground and the other in the water.
xbox OS
OEM manufacture
reference specification
you can install xbox OS on any PC
RTX 5090 ''xbox''
handheld Rog, Legion etc xbox edition
The failure will be Homeric.
Guys stop making hardware, become a third party, don't try to put one foot on the ground and the other in the water.
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Aguero9320
Member
Seen more advertising lately than I have for years - they were hammering PC Game Pass ads during the NFL this weekend, must have been pricey. Good to see them ramping up.
Funny to see the cartwheels people are doing in this thread to convince each other it’s too late (it’s never too late). Was playing Dragon Age on my Samsung TV through Xcloud earlier - worked perfectly. My TV is definitely an Xbox
They need to get an Apple TV app out the door.
Funny to see the cartwheels people are doing in this thread to convince each other it’s too late (it’s never too late). Was playing Dragon Age on my Samsung TV through Xcloud earlier - worked perfectly. My TV is definitely an Xbox
They need to get an Apple TV app out the door.
thicc_girls_are_teh_best
Member
Gestridens strikes again!!!
Though if he's referring to what I think he's referring to...seems quite soon for that no? Eh, maybe MS are further along with streamlining than I thought they'd be.
Let's hope not. SIE don't screw up the good optics you've got ATM, please.
No, friend. That was a Gamecube
OEM Xboxes
Though if he's referring to what I think he's referring to...seems quite soon for that no? Eh, maybe MS are further along with streamlining than I thought they'd be.
Announcement coming at PlayStation's 30th anniversary showcase in December?
Let's hope not. SIE don't screw up the good optics you've got ATM, please.
No, friend. That was a Gamecube
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FoxMcChief
Gold Member
Waiting for that Switch/Switch 2 streaming game pass collaboration.
TropicanaTwista
Member
The problem with the message wasn't that it wasn't clear in the first place lol. I think everyone understood the message loud and clear.
EDMIX
Writes a lot, says very little
the combinations of scenes and memes done to create this is diabolical! lol
Thabass
Member
Thread ended here.
dorkimoe
Member
Game pass on switch let’s goooooo
H From Steps
Member
Either Xbox is onto something new that will propel them forward, or they’re on a downward trend toward failure.
bitbydeath
Member
I doubt Sony would allow it.
GamePass will die with Xbox hardware.