Yes, I read that article and still find the "analysis" hilarious. Like I said, based on that logic, Infinite Warfare is going to bomb so hard .. Social media can be used effectively and there are ways just not the amateurish way BO.com goes about it.
I'll continue to post gifs.
The content of the tweets is not as meaningful as fact that people are talking. Speaking of COD, the debut trailer for Infinite Warfare has more views than any of the ID4 trailers, despite even Call of Duty having a smaller audience than a typical blockbuster film.
Clearly people are interested in Call of Duty still, even if 4Chan or whoever has a downvote campaign going on for reasons most people don't care about.