We are at the point where if you say you're a journalist, you're probably going to be laughed at at gatherings. The entire profession needs a massive shot in the arm credibility wise and being able to prove honesty and the fact you're not a sellout would go a long way.
Are we? I wonder. I know a big chunk of GAF feels that way, but what about the masses? Are they really plugged into this stuff? Do they know enough about the situation to even be upset at game reviewers? Do they care that much?
I know some of us do, but I wonder how much that translates to the average gamer. My guess, based on knowing human nature, is that 95% of gamers will not be upset at game reviewers about this. They will turn a blind eye, and things will go on as they have before.
But that doesn't actually fix the problem either... What we need is to make it a crime to offer bribes/incentives/perks/whatever to journalists since it effectively is poisoning what SHOULD be an unbiased review.
I have to strike another note of pessimism. The medical profession is rife with this sort of thing -- incentives, perks, etc.. It's true of the authoritative governmental bodies and agencies that issue health advice, which is then followed by millions. There have been efforts to curb those incentives, but it has been unsuccessful. These influences pervade and corrupt the system.
And that's a system where life and death are at stake. We have been unable to fix the problem there, despite decades of people raising the alarm. Do we expect to be able to cleanse the videogame world (where nothing like life and death are at stake), when we can't do it for the medical, pharmaceutical, and healthcare industry? And there is literally no oversight?
What I'm saying is that this problem will not get fixed.
It would, however, be nice to see at least some reviewers stand up and say it's a problem, and take some accountability themselves. That happens in the other corrupted industries I mentioned. You have doctors calling out the medical profession, writing books about how corrupt it is, even at personal cost to themselves. I'd like to see a little of that in the game industry.
I'm not saying it would change things. I just think it would be a breath of fresh air.