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Eurogamer: Assassin's Creed boss discusses "devastating" impact of Shadows' diversity and inclusivity backlash

Just remembered February is also Black History Month for our American brothers.

This should be entertaining.
Releasing it during Black History Month would certainly be on brand for Ubisoft right now, trying to use a wokeness shield but that month also has Monster Hunter Wilds and Kingdom Come Deliverance 2 so it's a terrible business decision

Ubisoft making terrible business decisions to score wokeness points is why the company is cratering so doubling down on it just makes sense in 2024
 

vkbest

Member
That last part is the absolute truth. Look at all the noise and desperation people have worked themselves into to try to force Dragon Age into being a failure. Yet the outrage is over one clunky quest line and even people who are playing it here are saying ‘it’s not woke like it was advertised to be’. It’s a PR campaign against anything can be seen as progressive, and anything, no matter how small the infraction, will be weaponized, with the goal of freezing out those types of stories. Because very few of the people ranting and raving are so stupid as to not realize what the end result will be. Creators intentions are sacred only so far as they line up with my conservative politics and if their politics don’t reflect mine it’s clearly a conspiracy where these poor devs are being forced to do these things.

If people were really just against bad writing featuring these concepts, then they also be supportive of good writing with these concepts. Funny enough you never see even 1/20th the effort to rewarding good writing and representation from the people getting triggered, it’s always and exclusively outrage and condemnation. Oh no there’s a black playable character in this series about using people’s blood to experience the past and aliens and magic. Suddenly they care about ‘historical accuracy’ in this series. When that dude almost certainly existed and *was a samurai* for a time. I guess the acceptable ratio of 90k games about Japan with Japanese protagonists sure is unbalanced to have 1 of 2 protagonists be Non Japanese/Non White in a single game. :p
Dragon Age have one of the worst story made in last years, its super woke at the point in some languages they are using "inclusive words" non officially recognized in those languages.

Try again.
 

od-chan

Member
in all of the usuall bullshit, I do wonder how ubi isn't getting laughed out of every room for calling people bigotted or racists over this. Like we're alle so uber racist we draw the line at black folks, but we're not racist enough to hate arabs/muslims? lmao, sure.

the mental gymnastics on these folks, and this whole mess in general is hilarious, almost as much as the dragon age stuff.
 

Gaiff

SBI’s Resident Gaslighter
Releasing it during Black History Month would certainly be on brand for Ubisoft right now, trying to use a wokeness shield but that month also has Monster Hunter Wilds and Kingdom Come Deliverance 2 so it's a terrible business decision

Ubisoft making terrible business decisions to score wokeness points is why the company is cratering so doubling down on it just makes sense in 2024
Thought the same thing. On the one hand, it’s smart to shield yourself from the backlash, but on the other hand, it’s up against some serious competition.
 

GigaBowser

The bear of bad news
make goord games and stop talking bout this crud diversimy

w=368
 

hinch7

Member
All they needed to do was make a AC set in Japan with a proper Japanese MC(s). Thats a badass Ninja/Shinobi. Fans have been clamoring for that for YEARS. And instead we got Yasuke, just because..

Gg Ubisoft, you played yourself. No amount of PR and gaslighting will help you there.
 
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Kataploom

Gold Member
Oh no, is that it? I am a horrible person, how could I not see all their good intentions and... I should think about it and be better, oh no 🥺

Anyway, I'm not one throwing shit at them because idgaf about AC but if even Japan high profile politicians jumped in, they reeeeesally F up and it's not other people's bad faith but their own lack of sight what is causing the company multibillion game to fail
 

Bernardougf

Member
Im all in for inclusivity, next game I sugest Assassins Creed: Congo with an white character lead in Africa. Doing assassins things. Make him a tribal leader for extra inclusiveness. Im pretty sure everybody in the media and Ubisoft will support this idea.
 
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EDMIX

Writes a lot, says very little
just be little more historically accurate with his backstory and respect the Japanese culture

I actually don't think they need to change anything to be historically accurate or not in this situation nothing else has been changed regarding other people's culture to remain respectful regarding the other assassin's creed titles you had situations where the founders of the United States have some sort of plot to do assassination things you have other cultures where the Pope has fucking powers but magically when a black person is in Japan it must be changed to respect the Japanese a people by the way that literally are the ones that have the most content about this character

GN1JeNaaEAAOxOc


^ wow, someone better get Koei and stop them, they need to respect, well....themselves, Japan is mad at Japan over this, I mean..ummmm /s I don't see any thread questioning Koei on this or if this person really had braids or even the outfit if its culturally appropriate, I don't fucking buy anyone REALLY generally care about this topic to this degree. So did anyone here question the earrings and braids? But question the Hip Hop? Where is that same energy to look into any of that? Yet we are suppose to believe someone truly cares about this, that seem to fail to care about it with Nioh's main character? lol

maxresdefault.jpg


^ literally made by Japan...


So I think they're free to stick to the game that they have already regardless of how anyone feels I don't think any company should be bowing down to a vocal minority who's upset about anything inside of a fucking video game, The ones that seem to magically only appear regarding this publisher which is very funny considering there is no outrage regarding this exact character existing in several other Japanese games

So I don't know how much anyone really believes that an entire culture is really offended by any of this, If the same culture that takes a lot of these individuals and changes their gender and puts them in hentai's or supposed to believe is bothered by the fucking character they put in their own damn games lol


Nobunaga and other Japanese historical figures are literally in fucking hentai where they change his gender to a female and he/she gets plowed.
(lol enjoy the google search lolz)

This is who folks are trying to say really are hurt by this character existing in a fake game.

Ya OK.
 
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Sakura

Member
If they want a black protag because diversity etc is so important to them, then fine. But why do it in a game set it feudal Japan?
I'm sure there are many interesting time periods and historical events in Africa that never get covered, so why not do a game about that instead?
 

Ozzie666

Member
20,0000 employee's hang in the balance, no place for agendas or politics. If this house of cards falls, it's on people like this who will somehow retain their jobs.
This is where I wish shareholders would use their influence for good.
 

TheInfamousKira

Reseterror Resettler
20,0000 employee's hang in the balance, no place for agendas or politics. If this house of cards falls, it's on people like this who will somehow retain their jobs.
This is where I wish shareholders would use their influence for good.

This is what you get for hiring 20% of the world's population for every release with six months in between them all.
 

Aenima

Member
I actually don't think they need to change anything to be historically accurate or not in this situation nothing else has been changed regarding other people's culture to remain respectful regarding the other assassin's creed titles you had situations where the founders of the United States have some sort of plot to do assassination things you have other cultures where the Pope has fucking powers but magically when a black person is in Japan it must be changed to respect the Japanese a people by the way that literally are the ones that have the most content about this character

GN1JeNaaEAAOxOc


^ wow, someone better get Koei and stop them, they need to respect, well....themselves, Japan is mad at Japan over this, I mean..ummmm /s I don't see any thread questioning Koei on this or if this person really had braids or even the outfit if its culturally appropriate, I don't fucking buy anyone REALLY generally care about this topic to this degree. So did anyone here question the earrings and braids? But question the Hip Hop? Where is that same energy to look into any of that? Yet we are suppose to believe someone truly cares about this, that seem to fail to care about it with Nioh's main character? lol

maxresdefault.jpg


^ literally made by Japan...


So I think they're free to stick to the game that they have already regardless of how anyone feels I don't think any company should be bowing down to a vocal minority who's upset about anything inside of a fucking video game, The ones that seem to magically only appear regarding this publisher which is very funny considering there is no outrage regarding this exact character existing in several other Japanese games

So I don't know how much anyone really believes that an entire culture is really offended by any of this, If the same culture that takes a lot of these individuals and changes their gender and puts them in hentai's or supposed to believe is bothered by the fucking character they put in their own damn games lol


Nobunaga and other Japanese historical figures are literally in fucking hentai where they change his gender to a female and he/she gets plowed.
(lol enjoy the google search lolz)

This is who folks are trying to say really are hurt by this character existing in a fake game.

Ya OK.
The problem is that all Assassins Creed games had a fictional protagonist native from the game country, but when everyone expected to be able to play as a Japanese samurai in an AC in feudal Japan, they bring up the only black character they could find to check a diversity box. No one would be bothered if Yasuke was like any side characters with questlines in all other AC games that had famous figures as side characters with questlines.

Also remember the backlash Resident Evil 5 got for having a white guy running around killing black zombies in Africa? Same energy.
 
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TGO

Hype Train conductor. Works harder than it steams.
I actually don't think they need to change anything to be historically accurate or not in this situation nothing else has been changed regarding other people's culture to remain respectful regarding the other assassin's creed titles
That's because Altaïr, Ezio, Connor, Edward & Arno didn't exist and was characters from that country...with the exception of Edward being a Pirate.
But they was made up characters interacting with historical people and events unfolded like they did in history with a little twist of the Creeds involvement.
This is someone who did exist and they changed his history and suggest it as fact.
It's a big difference.
I mean I can play it and be ignorant to all that and pretend he is a made up character.
But I understand if some who's history it belongs to can't.
But their attitude towards it is the most damaging thing they could do.
The game might be the best Assassin's Creed yet, but this and their responses is what will be remembered.
 
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EDMIX

Writes a lot, says very little
That's because Altaïr, Ezio, Connor, Edward & Arno didn't exist and was characters from that country.
I'm not talking about them, I'm talking about all the other historical figures in the IP that are used in wild ways.

As in you fighting the Pope Alexander VI in a fucking boss battle.

Did we care about Italy's culture then? Religious culture? This wasn't just some random thing, you literally fight this person, this IP has played with historical fiction in all sorts of ways so I don't really buy the "backlash" it sound fake a shit and exaggerated

Aenima Aenima "The problem is that all Assassins Creed games had a fictional protagonist native from the game country"

Thats not actually true btw and I don't buy that is suddenly the biggest issue as if that was ever some ironclad idea

Edward in ACIV is not born in the Caribbean and Eivor from Valhalla is born in Norway, but most of the game is them in England, France etc

and I recall the RE5 backlash and that shit sounds as fake as this lol

Remake RE5 and don't change fucking shit
 
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You mean forced diversity and inclusivity.
IMHO, the fact that they choose to use these words proves that they are forcing it. If I am writing a story, I'll create the characters that best fit the story I wish to make. I'm not going to use words like "inclusive" or "diverse" to describe my characters. They are just... the characters. The usage of these words implies that the characters are chosen due to their race.
 

Aenima

Member
Aenima Aenima "The problem is that all Assassins Creed games had a fictional protagonist native from the game country"

Thats not actually true btw and I don't buy that is suddenly the biggest issue as if that was ever some ironclad idea

Edward in ACIV is not born in the Caribbean and Eivor from Valhalla is born in Norway, but most of the game is them in England, France etc
Black Flag is the only game where the protagonist is not native but the idea was to play as a pirate. They could have gone in multiple ways for that one, maybe reason why the expansion you play as a black character.

In Valhala is all about vikings and Norse mythology and as you said Eivor is from Norway so hes a native from the land of the vikings.
 
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TGO

Hype Train conductor. Works harder than it steams.
I'm not talking about them, I'm talking about all the other historical figures in the IP that are used in wild ways.

As in you fighting the Pope Alexander VI in a fucking boss battle.

Did we care about Italy's culture then? Religious culture? This wasn't just some random thing, you literally fight this person, this IP has played with historical fiction in all sorts of ways so I don't really buy the "backlash" it sound fake a shit and exaggerated
If you know the history of Pope Alexander VI you'd know it wasn't actually out of character for him.
He is listed as one of the the evil people in Church history.
A saint he was not, and the Borgia name is to this day associated with negativity.
 
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Stu_Hart

Banned
If they want a black protag because diversity etc is so important to them, then fine. But why do it in a game set it feudal Japan?
I'm sure there are many interesting time periods and historical events in Africa that never get covered, so why not do a game about that instead?
They have already explored northern Africa (Egypt) in AC origins, genius. If they do another one in Africa, the goal posts with many of you rage-baiting, fake gamers would then shift and you would find other reasons to scream "woke".
 

EDMIX

Writes a lot, says very little
If you know the history of Pope Alexander VI you'd know it wasn't actually out of character for him.
He is listed as one of the the evil people in Church history.
A saint he was not, and the Borgia name is to this day associated with negativity.
I'm not debating if he is good or bad, clearly this boss battle isn't some accurate thing



I don't buy anyone cares about the history to this degree with what goes on in this IP

Don't even get me started on the monsters lol

Black Flag is the only game where the protagonist is not native but the idea was to play as a pirate.
Ok and the idea of Shadows is playing as some person in a foreign land, all this is saying is that this isn't new the to IP even remotely to play character, not born in the setting.

In Valhala is all about vikings and Norse mythology and as you said Eivor is from Norway so hes a native from the land of the vikings.
lol and?

Yet the game is primarily set in England....

Saying the fucking person is a pirate or a Viking doesn't change what we are talking about, it merely explains WHY they are in another place.

Yasuke is a missionary that came to Japan, turned into a Samurai lol

So going to one place from another, for a reason clearly exist within this IP

So i don't see enough here to suggest this is the first time in AC history, you are playing a person not born in the setting, that has happened several times, and I don't see enough to suggest THAT alone is the main reason for some outrage, that makes no sense btw as AC having characters born in the setting wasn't some ironclad idea.

I don't see enough to suggest this character in Japan is even this offensive thing, they literally make the most shit about this person themselves.

and lastly, I don't see that Japan cares about historical figures put in wild situations, as they put them in even more crazy situations....like pornagoraphy lol
 
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Aenima

Member
I'm not debating if he is good or bad, clearly this boss battle isn't some accurate thing



I don't buy anyone cares about the history to this degree with what goes on in this IP

Don't even get me started on the monsters lol


Ok and the idea of Shadows is playing as some person in a foreign land, all this is saying is that this isn't new the to IP even remotely to play character, not born in the setting.


lol and?

Yet the game is primarily set in England....

Saying the fucking person is a pirate or a Viking doesn't change what we are talking about, it merely explains WHY they are in another place.

Yasuke is a missionary that came to Japan, turned into a Samurai lol

So going to one place from another, for a reason clearly exist within this IP

So i don't see enough here to suggest this is the first time in AC history, you are playing a person not born in the setting, that has happened several times, and I don't see enough to suggest THAT alone is the main reason for some outrage, that makes no sense btw as AC having characters born in the setting wasn't some ironclad idea.

I don't see enough to suggest this character in Japan is even this offensive thing, they literally make the most shit about this person themselves.

and lastly, I don't see that Japan cares about historical figures put in wild situations, as they put them in even more crazy situations....like pornagoraphy lol

At least they made a cool song about it. :messenger_grinning_squinting:



With message from the song creator:
Hello, my overseas brothers, we Japanese are angry about Assassin's Creed Shadows and UBI. But day by day, history is being revised and Yasuke is being spread as a legendary samurai. We want to stop this revision of history. So we're sending you a song that expresses our anger, sadness, and doubts about the DEI of the game. Please listen.
 
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kruis

Exposing the sinister cartel of retailers who allow companies to pay for advertising space.
You guys do realize you're a small vocal minority complaining about this stuff, right? The large majority could care less.

The discussions initiated by this "small minority" are having substantial effects on the sales of woke games though. There's a substantial portion of the gaming audiences opposing the wokeficiation of western games by activists. Publishers/developers who are blind to the increasing consumer backlash or ones who double down on the woke elements like this game director to spite the chuds are going to be in for a world of financial hurt.

Western publishers don't seem to know their audience anymore and they've let their development studios get infiltrated by activist who want to push THE MESSAGE. That's fine for an indie game, but when it comes to $200 million AAA games that need to sell at least five million copies just to recoup the development costs, this is a recipe for disaster. They need to understand why Japanese games are now more popular than they've ever been in the last fifteen years while western games are getting rejected by western audiences, because if they don't they'll go under.
 
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TGO

Hype Train conductor. Works harder than it steams.
They have already explored northern Africa (Egypt) in AC origins, genius. If they do another one in Africa, the goal posts with many of you rage-baiting, fake gamers would then shift and you would find other reasons to scream "woke".
You're forgetting someone
AijEfZ8.jpeg

I'm not debating if he is good or bad, clearly this boss battle isn't some accurate thing
We don't need Ubisoft to tell us that Pope Alexander VI didn't fight an Assassin of the Creed.
Just like we don't need them to tell us Yasuke wasn't really an Assassin of the Creed either.
But their source for Yasuke is saying what they believe is true.
That's the difference.
Like I said the game could be the best Assassin's Creed yet but their actions and responses are basically.
1dd45fcf-b48d-4180-813e-9af4d76e529e.gif
 

Hoddi

Member
In Valhala is all about vikings and Norse mythology and as you said Eivor is from Norway so hes a native from the land of the vikings.
Eivör is 100% a girl's name. No ifs or buts.

We can argue that the name doesn't matter but it's a prime example of how companies like Ubi are only pretending to be culturally sensitive when they haven't the faintest idea what they're doing. We have plenty of non-gendered names but they went with the equivalent of naming a burly viking Samantha.

They could have Googled this. All of these companies claim that they're so 'culturally sensitive' but then they go on to completely bastardize those cultures.
 
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TrueLegend

Member
I like the idea but why stop there.

Maybe you could play as a British ruler of India who stopped the Hindus burning women alive when their husbands died?
How about being an Eastern European soldier fighting against the Mongolians as they try to colonise Europe?
Or a Roman fighting against the Carthaginians as they try to do the same thing?
Or a white slave fighting back against Barbary slave traders?

The possibilities are endless.
Hindus weren't burning women alive. It was always women's will and happened in 0.1% cases. Then just like this creative director the British tried to ban it to virtue signal that eras media and in that they aggravated the practice as people saw it as a way of resistance. Sounds similar.... because history repeats itself, you guys don't study history well that's why you get directors like these.
 
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Kotaro

Member
We can go back and forth on this for eternity. At the end of the day, it's your money. Vote with your wallet

IhPyFNP.png


After seeing the results of Suicide Squad, Concord, SW Outlaws, DA: Veilguard, I think it's going to bomb big time

Let's see if he still has the same big mouth and bravado comes March-2025.
 

TGO

Hype Train conductor. Works harder than it steams.
We can go back and forth on this for eternity. At the end of the day, it's your money. Vote with your wallet

IhPyFNP.png


After seeing the results of Suicide Squad, Concord, SW Outlaws, DA: Veilguard, I think it's going to bomb big time

Let's see if he still has the same big mouth and bravado comes March-2025.
It's Assassin's Creed....I'd be very surprised if it bombs

And if it does that should send a shockwave throughout the industry, because if that doesn't send the message.... they're losted.
 

Dazraell

Member
"This echoes the selfless bravery of our Assassin's Creed protagonists," he continued. "They fought for freedom, knowledge and the right to chart their own paths, just as we, as creators, fight to tell stories that matter in a world that grows increasingly divided. As the authors of 'How Democracies Die' so powerfully stated, democracies crumble when good people decide to stay silent. The same is true, I think, of our creative freedom when we allow fear to stifle our voices.
He says this while comments on the article are locked. "Democracy", huh
 
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PandaOk

Member
Sure, that's why Ubisoft is tanking, the game was delayed and this French potato cries a river about chuds and whatnot.

It's all because the majority —not just the majority, but the LARGE majority— doesn't care.
The game got blasted for blatant and sometimes outright offensive historical inaccuracies in terms of time period stuff, there being props from like completely different period china, clothing being totally wrong etc.
 

StereoVsn

Gold Member
What do you mean Carthage was a Greek state? It was a Phoenician colony initially and the Greeks never conquered it as far as I’m aware.
Meant more that it was close to Greeks in culture. Since people started talking about colonization.
 
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