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Toys-to-life franchise Lego Dimensions has drawn to a close, a year earlier than originally planned.
Publisher Warner Bros. is yet to officially confirm the cancellation, but the writing has been on the wall for some time - and sources close to the company have told Eurogamer the series is no more.
Eurogamer was first to report on Lego Dimensions' original three-year plan before the game launched back in October 2015. It was a blueprint which developer TT Games was able to stick with throughout the game's first year and well into its planning of the second. After that, however, it became clear the game wouldn't last as long as hoped.
Three years is a long time in video games, and over this period Dimensions' fellow toys-to-life competitors have faced similarly mixed fortunes. Disney Infinity was shut down altogether, its release schedule unceremoniously ditched with plans for figures and game expansions left half-finished. Skylanders, meanwhile, is officially taking a break from new game releases, with no word on when it may return - although its Netflix cartoon continues.
Dimensions' first year of releases included popular franchises as diverse as Doctor Who, Portal, Scooby-Doo and Lord of the Rings. Many packs sold out, and were frequently out of stock. But other themes such as Ninjago, The Lego Movie, and DC Comics were over-represented with figurine packs which offered little in-game incentive to buy them all.
Year One packs which didn't sell were eventually allowed to be discounted, and it is here problems arose. Every Dimensions add-on included a Lego figurine, vehicle or multiples thereof, and were sold with little room for profit in order to remain competitive. Any discount on a pack's recommended retail price effectively removed that margin completely. Whereas other toy-to-life series could rely on cheap manufacturing, Dimensions' appeal was it used actual Lego - and Lego is not a cheap toy, as any parent or collector will know.
Lego bricks are manufactured to a very high quality, and bricks made specifically for a single pack come at an increased premium. These pieces require individual manufacturing moulds to be made, and as a limited-run item cannot therefore be mass-produced, or stored for future use when no longer needed. Dimensions used many of these unique pieces in its sets. If a set did not sell, it affected the entire franchise's bottom line.
Dimensions' second year attempted to fix this by offering an even wider range of franchises with a smaller number of sets for each. Collectors who wanted to access all areas of the Dimensions game had a larger selection of themes to buy and explore, with a noticeable slant to packs themed around older franchises for the more adult crowd. Year Two included 1980s franchises such as ET, The A-Team, The Goonies, Gremlins, Beetlejuice and Knight Rider, paired up with crowd-pleasers such as Sonic, Harry Potter and Adventure Time.
TT Games also introduced three pricier Story Mode packs, which contained a box of Lego bricks to retheme your Dimensions portal pad and an expanded six-level mini-campaign for 2016's Ghostbusters, Fantastic Beasts and then this year's Lego Batman Movie. The thinking here was to add value to packs and create big expansions themed around the year's biggest pop culture films. On top of that, every Year Two release from story packs to individual figurine fun packs now offered a unique multiplayer arena to unlock - incentivising collectors on the hunt for everything, as each set now offered something unique in-game.
But sales at the start of Dimensions' second year did not meet expectations. The focus on Ghostbusters, which faced mixed fortunes at the box office, did not kickstart Dimensions' second year as hoped, while the wider picture of toys-to-life falling out of fashion appeared to be catching up with Lego as well.
There are no plans I have heard of to formally announce the end of Dimensions, especially as the franchise nears its last Christmas sales season. Eurogamer contacted Lego Dimensions publisher Warner Bros. for comment on this piece, and was told the publisher was continuing to "look at the future product slate".
But with the release of Dimensions' last update, TT Games studio manager Dave Dootson sent an email studio-wide to acknowledge the project's passing:
"Thanks so much to everyone for making Dimensions possible.
"As difficult as it has been, it is worth celebrating the incredible achievement it represents in the quality of the game, the amazing blend of IPs and the challenging technical demands it presented.
"It stands as a real testament to the talent within TT."
More at the link.