Unfortunately Kendrick is too passive to lay the law down and take over. Cole runs his shit very well and had a perfect rollout for his album. I'm still stunned at how incompetently TDE handled TPAB. I've said it many times but there's this constant struggle between them wanting him to be a superstar and wanting to remain indie-ish. There's nothing wrong with slow walking info on an album but when it feels like a drought, or when you have no plan whatsoever...that's a problem.
Why wasn't Kendrick doing a mini tour in Cali in preparation for the release, for instance. They did that Adidas live performance thing which was cool I guess. Granted this was not the album you go crazy with marketing wise but still...they needed to do better.
Now they're fucking over Jay Rock, lord knows they'll delay Q into 2016, Ab Soul won't get a release date, etc. At what point do they realize they have one star, one guy who can do well, and the rest are basically just indie artists.