Sony has defeated everyone and soon will defeat itself out of the market is what it seems like, from this article.
Console business, we dont have full picture. What do they have to spend to make a viable platform?
There are a lot of questions.
It's pretty generous to call this an article.
It's just one dude's opinion (biased) based on listening to Sony's business segment meeting that many of us also listened to and no one came to the same conclusions, save for some extreme fanboys/trolls.
I can imagine him writing an article about Apple ruining their iPod business by releasing the iPhone (note the last iPod was released in 2019). Businesses evolve and it may not always be to everyone's preference.
Sony is recreating what PlayStation means, that's why it's created two business segments within SIE.
Platform Business Group and Studio Business Group.
Nishino is going to build a platform around PlayStation
- Console
- PC
- Handhled
- Mobile
While Hulst is going to build a brand around PlayStation Studios/SIE
Both business segments will further the other.
When the Blade movie came out in 1998, the idea of comic book movies were a complete joke, even after the success of the 70s Superman movies and the 80s Batman movies. Only 10 years later in 2008, The Dark Knight became the first billion dollar comic book movie. Now DC and Marvel are better known for their movies than they are comics or anything else. That's just business evolution.
That doesn't mean that Sony is going to give up or even deprioritize the PlayStation console. When Sony creates a launcher on PC, guess what one of their primary goals will be. To get users to pay for PS+ on PC even without having to tie online play to the service. Why would they do that? What if I told you that not everyone who even has PS+ on console plays online games? Free monthly games, cross save and cross progression with console, handheld, and mobile... maybe other fringe benefits like Crunchyroll access.
The money they can make from Steam and Switch will help them in their greater pursuits, just as Netflix using 3rd party content allowed them to build a massive streaming brand and eventually create their own content. Netflix is a much larger company than the brands it was buying from in the past.
Sony creating PS Link albeit poorly out of the gate, suggests they have larger plans for hardware and audio a kin to what Apple has done with airpods.