The paramount global deal was a white whale. It wasn't budgeted for and as the scope of the deal got larger Sony lost interest.
I think it would have favored Pictures mostly, but in a transformative way that would have aided music and GNS.
Sony being able to put out a first party star trek game without paying royalties (outside of Sony) would have been huge. Same with Spongebob, TMNT, Mission Impossible. It also would have given them the movie rights to sonic and I think, an incentive for Sony to buy Sega.