Trilobit
Absolutely Cozy
This is true, but over time I have started to think that the whole concept of these perpetual franchises is a folly. I mean, Star Wars came out in 1977. It is 2025. The cultural milieu that Star Wars found popularity in doesn't exist anymore, but we expect Star Wars to be popular? Do we really expect a 50 year old franchise to remain not just relevant but super popular and valuable forever? Especially with boomers shuffling off to their eternal reward? It doesn't make sense.
The problem is that these boomers have been around for so long they think their tastes are eternal. Think about it, Kathleen Kennedy is now 71, shes been working on SW for a decade, so you have a woman in her 60s trying to make stuff to appeal to 10-25 year olds. It's just fundamentally flawed. Star Wars is going to be irrelevant and while I do think she is to blame for the the crappy output, it was always going to be inevitable.
Batman and Superman are still popular despite having been around for almost a hundred years. The problem is the lack of quality and that they haven't succeeded in making IP interesting for actual modern audiences. If the new trilogy had been made by the Nolan brothers it probably would have been a very hot IP today.