A different things for different purposes
The same as Sony advertise themselves on UEFA even though most watchers will not buy playstation - it's because some of them will and some of them will get to know and remember playstation name.
And if in some point of time the case of buying a console or something similar appear - this "brand recognition" will surface and weigh into playstation favor.
Soccer mom might never buy playstation for herself, but having know playstation name will heavily affect her choice when buying for others.
UEFA fans tend to buy PlayStation to play FIFA (yes, they buy PS5 to play FIFA and nothing else!)... so no, it's not the same.
Show me one Karen (the childless feminist with
tons of free time) that actually plays video games... you won't find a single one. That's why companies shouldn't cater to them.
The goal is to convert non-gamers to gamers, but it's harder than it sounds.
Non-gamers want to play
simple, pick-up-and-play, short session (30min max), arcadey games (Candy Crush is strongly reminiscent of 80s coin-op games), not uber-complicated open-world RPG collectathons (the vast majority of AAA games these days) that require 100-200 hours to invest (only nerds/hardcore gamers do that, which is a minority and you need the masses to make tons of money like Apple does).
Sony has even abandoned the Uncharted franchise, which is a linear game... their priorities are totally backwards IF they want to entice non-gamers.
Transmedia makes the brand stronger but for that you need IPs strong enough to become mainstream hits.
TLOU is. Uncharted with a good Nathan Drake might be. GOW can't, due to the level of violence it needs to stay true to the source material.
Sony needs to develop more IPs with iconic characters and those don't happen overnight. Totoki said something along those lines and in the current climate creativity is at its lowest.
I'd argue Nintendo has a far stronger brand recognition, even among non-gamers.
So in that case, it totally makes sense for Nintendo to invest in theme parks. Nintendo is akin to Disney. Sony is very, very different compared to those...