GAME could miss out on £2.5 million in profit by not stocking Mass Effect 3.
The struggling high street shop is missing out on a potential £7 million in revenue by not selling the biggest game of the year so far, an analyst has calculated.
"Working on the assumption that a decent triple-A title sells 0.8m-1m titles in the first few weeks of release in the UK and assuming GAME has around 20 per cent share, we calculate that by not stocking Mass Effect 3, GAME is potentially missing out on around £6m-£7m of revenues in the UK given the title will retail for £39.99," analyst Mark Photiades at Singer Capital Markets told The Guardian.
"With new software margins of around 24 per cent this could result in £1.5m-£2m of lost gross profit in the current year.
If you guys have credit there, hurry up and spend it on something.
They are a godsend for mainland EU customers, although Uk customers probably have very worthwhile (and better/faster) alternatives. I have only had one problem with zavvi and they did right by me. Their prices are awesome, their shipping has become a lot faster and I could not have bought nearly as many games as I have without them.
I've actually been very surprised by the attitude of the customers who have come into our store for Mass Effect 3 order refunds. We've done about 15+ now and all of them have been polite and understanding of it - they know it isn't our (the workers at the store) fault and as such haven't been complaining to us about it as they know we're upset about the whole thing too.
Clearly overblown.
Mass Effect is the biggest game probably for jan-apr but its a quiet period anyway! GAME have made their profit for the year during nov-dec so it's a good time to call bluffs.
I know people say they won't pre-order from them again, but give or take a few deals, many will be back. If not to GAME, to Gamestation instead as they have a different brand ethos and more goodwill than GAME.
I know people say they won't pre-order from them again, but give or take a few deals, many will be back. If not to GAME, to Gamestation instead as they have a different brand ethos and more goodwill than GAME.
The best thing about GAME was their old no-questions-asked 10-day return policy, effectively meaning free game rental.
I admire the effort, I'm sure you alone will turn their fortunes around through your free pr spin on GAFClearly overblown.
Mass Effect is the biggest game probably for jan-apr but its a quiet period anyway! GAME have made their profit for the year during nov-dec so it's a good time to call bluffs.
I know people say they won't pre-order from them again, but give or take a few deals, many will be back. If not to GAME, to Gamestation instead as they have a different brand ethos and more goodwill than GAME.
Its the people who come in next Friday is who I'm worried about. As those that are going to the store now have kept up with the news and so somewhat understand the reason why.Same situation here, around about the same number of ME3 refunds and no complaints from any customers - apart from one person moaning about us not stocking Mario Party 9. Most just wanted to know where else in town they could pick it up from instead, none of them seemed to be interested in getting it online.
To be honest, not really. With the 25% extra offer on at the moment we're getting more than usual - most of it going towards the Vita - but even without that it's been pretty much the same as last year, a lot of people still seem to be catching up with end of year releases like Battlefield.But one thing I wonder. The defnese of trade-ins is they drive new sales. Have trade-ins dropped compared to how they should be (though if they are linked to new releases I imagine it to be highly volatile anyway).
Its the people who come in next Friday is who I'm worried about. As those that are going to the store now have kept up with the news and so somewhat understand the reason why.
But one thing I wonder. The defnese of trade-ins is they drive new sales. Have trade-ins dropped compared to how they should be (though if they are linked to new releases I imagine it to be highly volatile anyway).
We still have some points (I think) on our card but I can't link it to my Game.co.uk account (I'm sure it was linked on there at some point though). It is my dads card (had it years and years) but if he doesn't want anything I think I'll spend the points on MS points. That is if the card is still valid. Kinda odd that it won't link to my online account.
Same situation here, around about the same number of ME3 refunds and no complaints from any customers - apart from one person moaning about us not stocking Mario Party 9. Most just wanted to know where else in town they could pick it up from instead, none of them seemed to be interested in getting it online.
I third that. The Internet seems to be all doom and gloom, but the atmosphere in-store is very different. Still had people today using their Mass Effect 3 deposits to put towards other game pre-orders instead. I'm a little worried about people turning up on launch day, but so far everyone seems pretty cool.![]()