Astray
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The suggested retail price AMD announced last month isn’t expected to be honored by board partners for too long. According to some retailers, only a limited number of cards will sell at MSRP, then the price will increase depending on the board partner prices or retailer’s margins.
Swedish retail chain Inet.se explains how this works for Radeon RX 9070 cards. Apparently, MSRP will be respected only for the first shipments of cards, presumably those which are already in the warehouse. Further shipments will have different prices. The retailer is bringing an example of PowerColor cards, whose Reaper series will indeed launch at MSRP, but only for a limited number of cards. The company has already received a second shipment of these cards, which were already listed at a higher price.
We have now learned how the recommended prices, also known as MSRP prices, work for the launch of the AMD Radeon RX 9070 and RX 9070 XT. We are not allowed to say exact prices ahead of the release, but simply put, they will apply to a limited number of cards.
The prices only apply to the first shipment of each model. For Sapphire and ASUS it will be just as usual, we have only received one shipment and you can buy it until it runs out, but with PowerColor it will be different.
Our second shipment from PowerColor is already waiting, and we cannot offer it at MSRP prices. This means that we will first sell the Reaper models at MSRP prices and the stock balance will tick down as usual until the first shipment is sold out. Then, with a certain delay, the stock will be replenished with new cards and we will then release the Reaper cards for order again – although not at MSRP prices.
If you receive an order with MSRP price even though the cards are sold out, we will of course give you that price, but unfortunately we have no way of continuing to sell cards at MSRP price after the first deliveries are sold out
— Inet.se
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