Xbox 360 packaging rebrand incoming?

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fixed?
 
What are publishers and developers think about this change? Eidos logo is barely visible/readable now. Are there any criterions about the logos on the cover?
 
Chittagong said:
I'll be super disappointed if the "rebranding" turns out to be slight adjustment on circles on the box plus a peripheral called Wave. So boring.

Having seen the new Rare logo I was hoping on something along those lines, significant rebrand like PS3 had last year. The stuff in this thread, the only person who will notice is the Xbox brand manager who occupies him/herself for the next two years chasing "old circles".

PS3 needed a rebranding, desperately. 360 does not.

U2NUMB said:
Black does look pretty good if adjusted again

xboxnewartmockblack.jpg

Looks nice but too much like the original Xbox. And no please, I don't want another Dreamcast situation with white/black alternating spines.

Willy105 said:
I always thought the 360 branding was the best of all the three consoles.

Now it's not.

:lol Because of a few small changes?
 
omg rite said:
Looks nice but too much like the original Xbox. And no please, I don't want another Dreamcast situation with white/black alternating spines.
Well, it's good to know that I'm not the only person on Earth dumb enough to be bothered by that. :lol
 
a Master Ninja said:
After the new PS3 boxart, it looks like I'll be stuck with Wii gaming from now on. Except for NSMBWii. Stupid red case.
Or you could print the fan cover arts. There is even a thread on it but it's mainly PS3 boxarts.
 
chubigans said:
Uh...that doesn't sound like a good bet at all.

It sounds like being logical. No way in hell they're going to do a insane color like green. They are going to go the Apple/Nintendo design route and actually make it something you don't want to hide behind something in your living room so no one can see it.
 
a Master Ninja said:
After the new PS3 boxart, it looks like I'll be stuck with Wii gaming from now on. Except for NSMBWii. Stupid red case.

Let's hope NOA doesn't take a cue from NOJ and release mature titles in black cases...
 
Remember PStwo?

50% smaller, 75% less noise, faster loading, lower heat, could play many more DVDs/ps1 games, new system features, tiny power brick, less watt use...

I mean.. the machine was a completely different beast than the old one. PStwo was a genius console, and the best revision I have ever seen of a game console. I still use mine, as its a great, but tiny and durable DVD player. It's also still one of the most attractive pieces of electronics I have ever owned!
 
Vigilant Walrus said:
Remember PStwo?

50% smaller, 75% less noise, faster loading, lower heat, could play many more DVDs/ps1 games, new system features, tiny power brick, less watt use...

I mean.. the machine was a completely different beast than the old one. PStwo was a genius console, and the best revision I have ever seen of a game console. I still use mine, as its a great, but tiny and durable DVD player. It's also still one of the most attractive pieces of electronics I have ever owned!
Yeah..but here's about they changing the packaging of games, not a console redesign. :p
 
fernoca said:
Yeah..but here's about they changing the packaging of games, not a console redesign. :p

The packaging re-desing is part of the console relaunch that includes Natal and a new, slim, 360. It's just like last year with the PS3 Slim.

Ballistictiger said:
Wasn't it called Playstation One?

The Playstation 1 re-design was called PSOne, and the PS2 re-design was called PSTwo
 
fernoca said:
Yeah..but here's about they changing the packaging of games, not a console redesign. :p
Read the last paragraph of the OP. The rebrand is part of a redesign - at least, that's the rumor.

EDIT: Beaten.
 
Vinterbird said:
The packaging re-desing is part of the console relaunch that includes Natal and a new, slim, 360. It's just like last year with the PS3 Slim.
Revolutionary said:
Read the last paragraph of the OP. The rebrand is part of a redesign - at least, that's the rumor.

EDIT: Beaten.

I know that.. :p
I was just wondering what the PS2 slim and being smaller and stuff had to do with the packaging redesign of the Xbox 360.. :p

Though the PS2 game-cases did have some small redesign ..and some of the boxes stopped having the memory card slot, then games stopped coming with the name/label at the top.
 
Vinterbird said:
The packaging re-desing is part of the console relaunch that includes Natal and a new, slim, 360. It's just like last year with the PS3 Slim.



The Playstation 1 re-design was called PSOne, and the PS2 re-design was called PSTwo
It wasn't actually. Nowhere on the box did it ever say 'PSTwo'. The internet called it that, Sony didn't.

Just like there's no mention of the word 'Slim' anywhere on the new PS3 packaging.
 
Scotch said:
It wasn't actually. Nowhere on the box did it ever say 'PSTwo'. The internet called it that, Sony didn't.

Just like there's no mention of the word 'Slim' anywhere on the new PS3 packaging.

I'm pretty sure they called it Two here in Europe, and yes they didn't call the PS3 Slim. But it's the easiest way to differentiate between the old and new model.
 
shidoshi said:
Do you know anything about design? Because that's not "all" they did, and even if it was, little things can cause drastic changes in design balance and visual appeal.

Yes I do, there is no need to go into specifics because there was nothing drastically changed - if I had to sit and list them, sure, but this isn't even comparable to say, when Pepsi last changed their logo because the most important thing here (Xbox 360 logo) is still exactly the same aside from the orb being lighter.

How long do you stare at that border for you to be outraged at such minor changes? Serious question.

I won't ask anyone else the same question because they just came in to say negative one-liners and won't post in here ever again.
 
Skilotonn said:
Yes I do, there is no need to go into specifics because there was nothing drastically changed - if I had to sit and list them, sure, but this isn't even comparable to say, when Pepsi last changed their logo because the most important thing here (Xbox 360 logo) is still exactly the same aside from the orb being lighter.

How long do you stare at that border for you to be outraged at such minor changes? Serious question.

I won't ask anyone else the same question because they just came in to say negative one-liners and won't post in here ever again.

Exactly this.

I've been working with brand mgmt for some good 10 years. What we seem to have here with the top bar is not considered a refresh or even an update. It can be considered a minor visual tweak and de-cluttering (removal of the Live logo). There was already a previous exercise where they removed the second Xbox word from the top bar from the Xbox Live logo, leaving only Live up there. Now it seems that's gone, too.

Consumers will not notice it, even though it will make the overall experience a tiny bit simpler. But there is absolutely nothing that will make the consumers perceive Xbox 360 brand any differently at all.

This is a hygiene exercise not a rebranding.
 
a Master Ninja said:
After the new PS3 boxart, it looks like I'll be stuck with Wii gaming from now on. Except for NSMBWii. Stupid red case.
The Red case is great. I mean I don't actually own a Wii, but the red case looks pretty good to me.
 
They don't seem to have left space at the top bar for messages like "Natal support" or "Works only with Natal". I'm curious to see how they'll work that into the boxart or if they'll just destroy it with additional prints/stickers.
Stuff like that needs to be on the front cover, especially since they're targeting a more casual crowd.
 
El-Suave said:
They don't seem to have left space at the top bar for messages like "Natal support" or "Works only with Natal". I'm curious to see how they'll work that into the boxart or if they'll just destroy it with additional prints/stickers.
Stuff like that needs to be on the front cover, especially since they're targeting a more casual crowd.
I would think there is a special stamp like the "only on xbox" stamp some games have, doubt they want to show it until the E3 event if it's really being called Wave...
 
Scotch said:
It wasn't actually. Nowhere on the box did it ever say 'PSTwo'. The internet called it that, Sony didn't.

Just like there's no mention of the word 'Slim' anywhere on the new PS3 packaging.

Actually, the very first batch of slim PS2's did have PSTwo in very small print on the package.
 
a Master Ninja said:
Shit, now my 360 games won't match.

the new PS3 cases don't match my old PS3 cases when they changed that. i'm alright with the rebranding of packages these days.
 
LiK said:
the new PS3 cases don't match my old PS3 cases when they changed that. i'm alright with the rebranding of packages these days.

That is what photoprinters and various gamecover remake/fanart threads are for ^^
 
LiK said:
the new PS3 cases don't match my old PS3 cases when they changed that. i'm alright with the rebranding of packages these days.

Some will be disturbed by anything.

Personally, I don't see anything worth disliking with the new cover, except it's missing the Xbox Live tag. When the PS3's package got a re-branded, some of my friends bitched and moaned. Personally, I thought it looked nice and moved on.

The only little annoyance I have with 360 game packages is that they are taller than the PS3 game packages which makes storing them a touch more difficult in tight spaces.
 
Hey, it's not as bad as when PSX when from tall cases to jewel cases. DAMN U SONY! :D

What's weird about this rebranding is that the segmented waves remind me of the old blades dash, of all things.
 
I think yall suckaz needa google "rebrand".
This is no rebrand. You need a different word.

If you mean "marginally change" or "make ugly". Then yeah.
 
Wario64 said:
Spine intact. GAF will still bitch though
The spine is missing the pale grey circles and left side green line!!!!!!!!

I still want to know why they removed the live part (all games have it for I always saw it as an extra marketing thing on game boxes) and changed away from the green circles, E3 should tell us.
 
Buckethead said:
I think yall suckaz needa google "rebrand".
This is no rebrand. You need a different word.

If you mean "marginally change" or "make ugly". Then yeah.

Hmm...

Wikipedia said:
Rebranding is the process by which a product or service developed with one brand, company or product line affiliation is marketed or distributed with a different identity. This may involve radical changes to the brand's logo, brand name, image, marketing strategy, and advertising themes.

Thagomizer said:
Am I the only one who thinks it looks fine and doesn't have his nipples in a twist over such a small redesign?

I don't mind. Think it looks fine.
 
Noticed them shoving the wave in my face when I was watching the feed of the conference on TV, after every event or preview or demo there'd be a wave effect on my screen.

I like the new packaging though
 
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