Played about 15 hrs of Shadows, I agree that it's a mix of cross and next gen, although what is next gen? seems that there isn't one game that satisfies the majority.
Character models, especially faces are so, so, only the hair is superb. The same for textures, there are some that really look horrible.
Everything else to me looks from good to amazing, especially the interiors, this is where it beats the hell out of Horizon.
As a whole, it's not better than Horizon, that game has better textures and let's not talk about the clouds, it's a masterpiece in that department.
Outlaws I think it looks better, I have yet to play Avatar and Wukong.
Also the lighting in some outdoor areas or time of day looks really good, natural, with accurate colors.
Yeah, it doesn't have that exaggerated lighting or contrast some other visually praised games have, but again, with the lighting they have implemented it tends to look more natural, realistic.
Also, it looks really good at 1080p, I mean, don't know if anybody tried to play a recent game in 1080p, it's a pigsty.