Support NeoGAF

[LordOfChaos]

I...I think...Or idk...

Spoiler

Going broke in 3...2....

Title is /s if it wasn't obvious. But what....

 

[Rentahamster]

Yep, it's made with bits of real jaguar, so you know it's good.

 

[Bartski]

with subtle notes of cougar piss

 

[bender]

Yep, it's made with bits of real jaguar, so you know it's good.

 

[The Cockatrice]

Does Jaguar know who their target audience is.....? Cuz whoever made the ad clearly doesnt. The rock shape is clearly a car, most likely an electric one.

 

[ResilientBanana]

Beat me to it.

 

[EviLore]

Would’ve been better to target the furry demographic

 

[BlackTron]

Unless it works every time more than 60% of the time, there is no reason for this to exist

 

[chromhound]

going full ev will kill them

 

[VortexCortex]

It's been known since at least 2020 they were going all EV.

I don't think them going all EV is the problem though.

The problem is throwing away close to 100 years of history and pissing on your brand equity, like they are.
The leaper has been redesigned, they've ditched the growler, the fontface is a joke etc.

https://www.autocar.co.uk/car-news/new-cars/jaguar-reveals-new-logo-and-branding-ev-reinvention

Even the brand website is a mess:
https://www.jaguar.co.uk/index.html


Seriously, who the fuck decided this was good? Gerry McGovern, most likely. Should've kept Ian Callum onboard.
Sir William Lyons would be turning in his grave at this.

 

[DeepEnigma]

going full ev will kill them

Nice Chrysler 300

 

[TransTrender]

I...I think...Or idk...

Spoiler

Going broke in 3...2....

LMAO
Good job with the creepy Balenciaga vibes. Are they also rebranding to pedos?

Nice Chrysler 300

Yep, cladded up that outline looks like a Chrysler 300/Dodge Magnum.
That's a copy.

 

[BossLackey]

What the fuck is this

 

[VortexCortex]

Nice Chrysler 300

I can assure you, that's just camo on the test mule to hide what it really looks like. The grille isn't on the car, just bolted on to disguise the design.

 

[NeoGiffer]

 

[DeepEnigma]

I can assure you, that's just camo on the test mule to hide what it really looks like. The grille isn't on the car, just bolted on to disguise the design.

I know about camo test track designs. Big time car enthusiast that follows spy shots into my veins.

Still has similar lines that reminded me of the 300/Magnum. Down to the crop top windows.

 

[SJRB]

"Sir, sales of our cars have dropped 70%"
"Make an ad that appeals to 0.02% of the population and who typically cannot afford our cars, spare no expense"

 

[mitch1971]

And as with every perfume ad comes the question, so what the fuck does it smell like?

 

[Warspite]

That look like one of those parody adverts of something pretentious in a comedy show

 

[Dr.Morris79]

What the fuck is this

I've watched it three times

I don't know

Just looks like a rip off from the kind of shit wankers were doing in the 70's

 

[LordOfChaos]

Does Jaguar know who their target audience is.....? Cuz whoever made the ad clearly doesnt. The rock shape is clearly a car, most likely an electric one.

Literally. Like Subaru didn't even do anything and it's probably somewhat dented by the perception of being for adventurous lesbians. There's nothing wrong with adventurous lesbians with Subaru Outbacks. But it may dissuade a guy who would otherwise want one.

Jaguar sales have to be what, at least 70% male? Maybe far more? Even if they got the entire trans market (which they won't) that doesn't make up for even a few percent drop in the just a man market

 

[Days like these...]

Why did they steal the Motorola font? Why the capital G?

 

[jason10mm]

Let me just drop this little palate cleanser of a GREAT car commercial

 

[baphomet]

Basically ever car manufacturer with any sort of "prestige" has a fragrance line.

One of the easiest and highest margin products out there.

 

[TheInfamousKira]

I...I think...Or idk...

Spoiler

Going broke in 3...2....

This looks like a rogues gallery of villains in a really gay Shonen anime.

 

[LordOfChaos]

Basically ever car manufacturer with any sort of "prestige" has a fragrance line.

One of the easiest and highest margin products out there.

They're not actually...That would make sense.

It's a joke because this commercial is wat

 

[LordOfChaos]

 

[LordOfChaos]

 

[nightmare-slain]

calm down you only sell cars.

 

[Toots]

Everyone looks so depressed in the ad makes me sad for them.

 

[SJRB]

It gets worse, somehow

 

[LordOfChaos]

It gets worse, somehow

I still have a tiny amount of hope this is a masterful jebait and their dec 2 event will be nothing like this and they drop the fake rebrand but drew a bunch of rage eyeballs to their event lol

 

[Ownage]

going full ev will kill them

Chrysler 300 ftw.

 

[Futaleufu]

I wonder what Jeremy Clarkson will say about the Jaaaaaaaaag rebranding

 

[ForAcademicPurposes]

It's seriously a head scratcher. Can you imagine the meetings discussing this? I can't...

 

[Paltheos]

It gets worse, somehow

The new designs fit with their product. Just browsing their website at their catalogue of vehicles, the only one that doesn't look like every other car out on the market is the F-type. Their sedan looks similar to other mid/high-end market sedans (gut reaction is most similar to... BMW?) and their SUVs (Jag SUVs?) are the top of their product lineup and are sure SUVs. The no personality sleekness fits with the vehicle design. ... It doesn't fit with their marketing saying "Copy Nothing" when they're literally copying the streamlining design directive that's dominated marketing for a decade+, but I never said they were being honest.

 

[kevboard]

It gets worse, somehow

imma be real, that new monogram badge fits their cars way better than the old badge.

Jaguar's current models all follow a typical modern/sleek design. while that "growler" badge would be more fitting for an American muscle car, or maybe something like Lamborghini (as in outrageous looking sports cars)

the new monogram looks fitting for a luxury brand, which they clearly want to be seen as.

 

[GladiusFrog]

This has to just be a epic troll... Right?

 

[sono]

Smells fishy

 

[Big Baller]

Nice Chrysler 300

 

[Artoris]

This is probably what they are trying to copy

Harley Davidson Perfumes And Colognes

Harley Davidson perfume reviews, Black Fire, Destiny Man, Destiny Woman, Legendary Harley-Davidson, Legendary Harley-Davidson Cool Spirit, Legendary Har...

www.fragrantica.com

 

[StreetsofBeige]

This looks like a rogues gallery of villains in a really gay Shonen anime.

Looks retarded. Looks like they are giving up on legacy jaguar fans and any middle aged professional.

Their target market is now young gen z woke artists.

Good luck jag.

 

[TheInfamousKira]

Looks retarded. Looks like they are giving up on legacy jaguar fans and any middle aged professional.

Their target market is now young gen z woke artists.

Good luck jag.

These are the last Dying throes of woke dominated marketing. It's all pipeline shit and actual idiots who can't read trends to the detriment of their entire career. Juicy.

 

[Reizo Ryuu]

having the iconic leaping jaguar nowhere to be found in this logo is an insane fumble by their marketing department.

 

[AfricanKing]

Only a certain type of people seem to be complaining ... wonder why

Cryptic marketing campaigns aint new ..

 

[DeepEnigma]

Only a certain type of people seem to be complaining ... wonder why

You mean car enthusiasts?

If not, explain.

 

[Haint]

going full ev will kill them

The early 2000s Dodge/Chrysler body style is going to kill them far more than being an EV.

 

[Wandering Leopard]

I'm a little into fragrances and realise pretty much all fragrance adverts are weird, but I'm not sure what to make of this; it seems like they're launching a fashion line but who knows.

And you have to credit the marketing team because it's something people are talking about.

Ultimately, if they launch a good mens fragrance, and depending on if it suits me, I'll get it.

 

[LordOfChaos]

Ultimately, if they launch a good mens fragrance, and depending on if it suits me, I'll get it.

The fragrance bit was just a joke by me because the ad and rebrand is so weird, as I noted in the OP.

Their whole page looks like a fashion line now, not a car company, it's weird

Fwiw I do dig Mercedes Benz Sign

 

[Mihos]

I was looking at buying an F-type a few years back, but I couldn't find a used convertible model. I had to click around all the rebrand stuff just now only to find they are doing it's final production run.