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[DonkeyPunchJr]

Their wealthy heterosexual male target audience will surely love this.

 

[TheInfamousKira]

Their wealthy heterosexual male target audience will surely love this.

I don't even have a car, and I'm already waxing my bussy.

 

[Ownage]

Because you are far right or because you give money to a corporation to annoy the libs?

 

[HAYA8U5A]

 

[Jinzo Prime]

Musk should launch the baddest, manliest ad campaign on Dec 3rd (same day jag is revealing the rebranding /ev focus)

There's nothing manly about electric cars

 

[LordOfChaos]

Bro's made a desktop PC tower (actually looking interesting, and the campaign did get my eyes on so...)



Why does it look all bendy tho

 

[Miles708]

Remember during Occupy Wall Street when they decided, at the top, to change everything to identity politics? This is just the continuation of that, except you actually think gays give a shit about the corporate world trying to pander to them. This is what happens when you think ResetEra is representative of a certain community. Just ignore it all. Endless mind war bullshit and click bait outrage in the form of advertising designed to drive nonsense news cycles as a distraction. Just another wedge driven between lower and middle classes, old divide and conquer.

The people at the top don't give a shit about brands. They are an expendable asset to them.

Precisely

 

[Marlenus]

Bro's made a desktop PC tower (actually looking interesting, and the campaign did get my eyes on so...)



Why does it look all bendy tho

No way those panel tolerances make it to production.

 

[YCoCg]

Remember during Occupy Wall Street when they decided, at the top, to change everything to identity politics? This is just the continuation of that, except you actually think gays give a shit about the corporate world trying to pander to them. This is what happens when you think ResetEra is representative of a certain community. Just ignore it all. Endless mind war bullshit and click bait outrage in the form of advertising designed to drive nonsense news cycles as a distraction. Just another wedge driven between lower and middle classes, old divide and conquer.

The people at the top don't give a shit about brands. They are an expendable asset to them.

Yeah Occupy Wall Street got a little too close for comfort for those running things and identity politics was pushed out to get us all in fighting instead, and it worked. I doubt we'll ever get back to that point in society where we knew those at the top were screwing over the average person and actually fought against it

 

[Z O N E]

imma be real, that new monogram badge fits their cars way better than the old badge.

Jaguar's current models all follow a typical modern/sleek design. while that "growler" badge would be more fitting for an American muscle car, or maybe something like Lamborghini (as in outrageous looking sports cars)

the new monogram looks fitting for a luxury brand, which they clearly want to be seen as.

Huge disagree.

They could've removed everything from the badge but kept the Jaguar growling part and it would've been 100x better.

The new design literally makes it look like they're trying to sell your some off-market vapes or something.

 

[GymWolf]

I can't tell if that thing in red with the dumb haircut is a dude or just an ugly chick...

 

[dave_d]

Please ban all white rich people from getting jaggies in the future and make the new engines run on soybean oil

So what you're telling me is you want it with a diesel?

 

[dave_d]

There's nothing manly about electric cars

Well except all the low RPM torque. Ok ok well I will admit that while I want to get either a boxster or 911 I'm not going to touch the new boxster since they're going all electric in the next year or so.

 

[Tiago Rodrigues]

As someone who's into design, branding, etc it's such a shame how the current trend is to make everything so...sterile.
I get the why, but still a shame.

 

[Majima Everywhere System]

Remember during Occupy Wall Street when they decided, at the top, to change everything to identity politics? This is just the continuation of that, except you actually think gays give a shit about the corporate world trying to pander to them. This is what happens when you think ResetEra is representative of a certain community. Just ignore it all. Endless mind war bullshit and click bait outrage in the form of advertising designed to drive nonsense news cycles as a distraction. Just another wedge driven between lower and middle classes, old divide and conquer.

The people at the top don't give a shit about brands. They are an expendable asset to them.

Pepperidge Farm remembers…

 

[Madserb2023]

Looks like the cars are going to be trans....I mean hybrid.

 

[violence]

 

[StreetsofBeige]

Their wealthy heterosexual male target audience will surely love this.

Dont worry. Jag doesnt need them.

I'm sure that new targeted audience of LBGTQ 25 year olds who dont have money or have ever cared about a Jag are lining up putting down deposits as we speak.

Record Jag sales coming in 2025.

lol

 

[DeepEnigma]

I heard it's going to be a pervertible. You enter it through the rear.

 

[Hookshot]

This is terrible, the logo, the font, the advert, it's like it's a piss take done for publicity before they show the real stuff.

 

[Marlenus]

Their wealthy heterosexual male target audience will surely love this.

That audience is either wealthy enough to buy Astons, Rolls or Bentley's or they opt for BMW, Audi, Merc and Porsche.

Ultimately Jags were not selling and if they were not linked with Land Rover would have gone under ages ago.

Looks like a final roll of the dice.

 

[kruis]

Their wealthy heterosexual male target audience will surely love this.

Any wealthy gay Jaguar owners will be just as "excited". They too know they're not the target audience any more.

 

[Ammogeddon]

My uncle went to the Jaguar pre-launch event yesterday. Their new flagship car is called “Transition”. Apparently it’s a convertible in the shape of a giant purple dildo. It's show stopping feature is that the roof splits and folds sideways, which they referred to as curtains. My uncle isn’t a liar so you should take his word on it.

 

[DonkeyPunchJr]

Dont worry. Jag doesnt need them.

I'm sure that new targeted audience of LBGTQ 25 year olds who dont have money or have ever cared about a Jag are lining up putting down deposits as we speak.

Record Jag sales coming in 2025.

lol

Totally. If there’s one thing that defines Gen Z LGBTQ+ young adults and their ultra progressive allies, it’s their excess of disposable income and their taste for luxury European automobiles. Jaguar has a winning formula on their hands.

 

[DeepEnigma]

 

[violence]

Oh god it’s a whole rebrand.

 

[user friendly]

Hard to believe they went this direction after everything that's happened with the DEI exposure recently. Will be interesting to see how it unfolds.

 

[violence]

Hard to believe they went this direction after everything that's happened with the DEI exposure recently. Will be interesting to see how it unfolds.

A rebrand can be in the works for years. They are going to ride it out now.

 

[DeepEnigma]

A rebrand can be in the works for years. They have to ride it out now.

They may not have any wheels left after this to ride.

 

[user friendly]

A rebrand can be in the works for years. They have to ride it out now.

Yeah but you'd think they'd reconsider after the vibe around it all lately. Bet you they're already working on a "de" brand.

 

[DeepEnigma]

At least when BK did it, it was parody.

 

[DonkeyPunchJr]

lol she had me there for a minute, hilarious.

I have a feeling Jaguar will be joining Saturn and Pontiac in the near future.

 

[jason10mm]

I still have some love for the Jaguar brand as a neighbor had one in the 80's and WOW was it a sexy beast.

Though it never worked, just sat in his driveway, so despite liking the aesthetics it has no appeal from a reliability standpoint

But you can't tell me they don't have a design flair they could bring back today. Just look at the beauties they had back in the day!

 

[Doczu]

Shit i always thought i am too poor to buy a (new) Jaguar, but now it seems i'm too straight, manly and with a nuclear family to buy a Jag.

... Still to poor though, but now i can say i'm too straight to even look at one!

 

[SnapShot]

Transitioned into a butch lesbian

 

[sankt-Antonio]

I think the concept car they'll show will look a lot like the Batmobile from the 90s animated series and the Internet will love it. Everything else surrounding it is just meh...

On topic, this is how legacy carmakers need to advertise their cars.

 

[StreetsofBeige]

Damn, just lie some ESPN twitter posts people post here I cant see it. Says country restricted. So must be a US only video(?).

But what's the gist of the video? I can only see the thumbnail of a woman about to talk about Jag in a board room I think.

 

[Big Baller]

 

[DonkeyPunchJr]

Damn, just lie some ESPN twitter posts people post here I cant see it. Says country restricted. So must be a US only video(?).

But what's the gist of the video? I can only see the thumbnail of a woman about to talk about Jag in a board room I think.

It’s a fake parody not really from Jaguar. The lady is saying “we hear you, we get it, but we’re going to reassure you…” then reading off a bunch of zingers like “that font looks like it belongs on a pink lemonade flavored condom” while the director gets frustrated that this isn’t reassuring anybody

 

[Boaty McBoatface]

Brand expert chimes in



Explains how they would do a basic evaluation on a new campaign and rates the new jag one. Basically sounds like a marketing agency wanted an award and presented the most generic thing possible, but it's unimaginable to him how such an important brand could accept this as the campaign going forward. Obvious but it's like, baffling.

I love Jaguar personally so I'm just, not sure to laugh to or cry

 

[StreetsofBeige]

Brand expert chimes in



Explains how they would do a basic evaluation on a new campaign and rates the new jag one. Basically sounds like a marketing agency wanted an award and presented the most generic thing possible, but it's unimaginable to him how such an important brand could accept this as the campaign going forward. Obvious but it's like, baffling.

I love Jaguar personally so I'm just, not sure to laugh to or cry

It's so bad, a part of me thinks Jag is trolling for massive attention because no company can take something like a high end car brand and destroy it like this. It almost seems impossible.

And when the real deal is shown in December it'll be really awesome cars and typical luxury car marketing and ads.

 

[LordOfChaos]

It's so bad, a part of me thinks Jag is trolling for massive attention because no company can take something like a high end car brand and destroy it like this. It almost seems impossible.

And when the real deal is shown in December it'll be really awesome cars and typical luxury car marketing and ads.

There's still part of me that thinks it's a masterful jebait because it's so bad lol

 

[FeralEcho]

They "transitioned" alright....

 

[Dr.Morris79]

I just fucking can't anymore with this weird arse modern shit living in 2024

Okay, what if it's on purpose for clicks?

So?

It doesn't matter, its dog shit, normal people don't care anymore about this shite

And that weird arse shit tweet Jaguar sent? 'Soon, you'll see things our way'?

What? what the fuck does that even mean, You're going to hadron collider us into being gay?

Just let me off. This ride is bollocks.

 

[FeralEcho]

It gets worse, somehow

 

[Dr.Morris79]

Thar hurt me the most. Not because I'm British, or English

Just because it fucking owned. It was awsome in its own right

Fuck these degenerates

 

[BlackTron]

If you have a condition that prevents you from pronouncing a brand correctly maybe you shouldn't be its marketing head.

 

[Jenov]

If you have a condition that prevents you from pronouncing a brand correctly maybe you shouldn't be its marketing head.

Jag-oo-uarrr

 

[Bitstream]

 

[FunkMiller]

Meanwhile, over with the absolute chads at Volvo...



A slice of pure genius. The social media response has been quite incredible. This is how you sell a car.