I was listening to some crappy sports radio the other day and the host said something I completely agree with. He said soccer is held back because it doesn't adapt to the American audience. Or any audience, for that matter. Most of the areas where soccer reigns supreme, there are no other major sports leagues, so FIFA doesn't have to do anything to retain their audience. In the US, there are four major sports leagues, and they are always in competition with one another. And that doesn't include the major college sports (football and basketball). So the American sports are constantly tweaking things to make their sports more entertaining/engaging. Some of the major changes over just the last decade or so include: shootout overtime in hockey, wildcards and more wildcards in baseball, replay in baseball, replay in football, new overtime rules in football, draft lottery in basketball, overtime play in college football, bcs, more tournament teams in college basketball, etc. The list goes on and on. Heck, from year to year, there are always rules tweaks and an emphasis on different fouls/penalties/infractions. Soccer, meanwhile, does jack shit.