Scrubking said:
They bomb because publishers aren't doing their job. It's their job to make people want to buy the game. It's not consumers' job to do them favors - especially with used games and huge price drops.
This. Granted, im' not in the industry, so maybe there are business reasons against this I am not aware of; but it seems to me there are so many little things publishers / devs could do with their games to encourage sales.
Put in voucher codes for week 1 or month 1 free downloads, encouraging early adopters. Toss in a stupid $2.99 figurine / action figure and sell it as a "limited edition" launch bundle but at the same $60 price point; encouraging early sales. Include a big sticker on the packaging with a $5-off coupon for other games by the same publisher if customers buy that game, etc..
It just seems like there are so many basic marketing-oriented ways to help increase a games' profile; it just amazes me that a big game like BC could go through the entire production cycle; but at the end of the day they have a few web-ads, a few dev interviews with hard-core magazines, and then trot it out there for $60.
I often get the feeling game publishers are too enamored with the movie business. Spend tons of cash making 10 games, know that 8 of them will lose money; but cross your fingers and hope one or two of them is a smash hit that recoups losses for the rest.