This has been a whole clusterfuck with the UK pre-orders. It wasn't supposed to go on sale for pre-order till the 8th, yet every other place had it much earlier, so your average person had no chance to get one. I just got a rejection email from Amazon... even though I put in an invite request fairly quickly, so I have no clue what the requirements were to get one on Amazon. I also haven't got the time or effort to refresh all over the place for a potential pre-order. Yes, Game has them now, but I'm not wasting my time with Game.
Nintendo should have made you aware when you could get one, or they could have just waited till the 8th till the pre-orders went on sale. You now have bozos on Ebay selling them for way over the price.