343i is dead, renamed Halo studios.

chris-evans-laughing.gif
 
Concept art looks great

UE5 move is probably good since it seems like Coalition is kind of the technical backbone of Xbox Studios, so they can share resources

But I've been hoodwinked by trailers of Halo before
 
As one of the replies said, the studio had not EARNED the right to be called Halo Studios.

If anything they should have been disbanded entirely and replaced by a new team. Renaming them Halo Studios has the same vibe as calling them "High quality on-budget on-time game studio".

Just because you give it a nice name doesn't fix anything. North Korea is called The Democratic People's Republic of Korea, but fat lot of good that name did for them.
 
Xbox are so bad at their job, they can't even follow the basic, common sense rules for these things. Who. The. Fuck. announces something like this on a Sunday??!? :pie_eyeroll:
 
Incredible move in the right direction. The 343 name was beyond tainted.

Edit - for those wondering why it was announced on a Sunday, today is the HWC 2024.
 
I can't believe they continue to push this exhausted IP forward. It feels like they should have put Halo to rest after Reach, and this is the time they finally do the reboot fans have been asking for. Instead, I just feel sad anytime I see anything Halo related.
 
xBlueStonex said:
Incredible move in the right direction. The 343 name was beyond tainted.
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Renaming 343i to Halo Studios doesn't magically remove the tainted reputation.
Everyone will always know Halo Studios is just 343i, the same people who have run Halo into the ground.
 
What's the point if it's just the same people/management involved anyway? They want to drag the Halo brand name even deeper into the dirt by attaching it to a bad studio?
AbVwNrQ.jpeg
 
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Robb said:
What's the point if it's just the same people/management involved anyway? They want to drag the Halo brand name even deeper into the dirt by attaching it to a bad studio?
AbVwNrQ.jpeg
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Kinda sorta the same people. Bonnie Ross, Kiki Wolfkill and Stinkles all got future endeavored. It's a new era so the name change makes sense.
 
Nydius said:
Renaming 343i to Halo Studios doesn't magically remove the tainted reputation.
Everyone will always know Halo Studios is just 343i, the same people who have run Halo into the ground.
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They cleaned house over the last year or so (Bonnie Ross leaving was high profile news), and conducted massive layoffs. The leadership team alone is almost completely different:

rgyipttqh9ua1.jpg
 
rm082e said:
I can't believe they continue to push this exhausted IP forward. It feels like they should have put Halo to rest after Reach, and this is the time they finally do the reboot fans have been asking for. Instead, I just feel sad anytime I see anything Halo related.
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The games still have enough dedicated base of players, but compared to the hey days it's probably at like 10% of it.

I always thought Halo could be an awesome sci-fi adventure game like Mass Effect. Or a slower paced open world RPG like Fallout.
 
The pickiest of nitpicks, but that logo looks awful.

Everything else looks promising, but we'll have to wait and see.
 
xBlueStonex said:
They cleaned house over the last year or so (Bonnie Ross leaving was high profile news), and conducted massive layoffs. The leadership team alone is almost completely different:

rgyipttqh9ua1.jpg
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Frank O'Conner is still there

Eww.

The most he's done for Halo is spend his mental headspace talking toxic politics on reee and Twitter
 
DeltaPolarBear said:
As one of the replies said, the studio had not EARNED the right to be called Halo Studios.

If anything they should have been disbanded entirely and replaced by a new team. Renaming them Halo Studios has the same vibe as calling them "High quality on-budget on-time game studio".

Just because you give it a nice name doesn't fix anything. North Korea is called The Democratic People's Republic of Korea, but fat lot of good that name did for them.
Click to expand...
You realize almost all the studio heads of 343 - and lots of others - were fired from 343 after Infinite, right? Including studio head Bonnie Ross. The studio was utterly gutted.
The person now in charge is the guy that fixed the MCC - Pierre Hintze.
So yeah - it basically is a new team.
 
I hope that they can learn from other MS studios with the Unreal 5 engine, because it has become a shortcut to reduce any effort at optimization department with rare cases, rebranding to such a boring name like Halo Studios feels so corporate, I hope that they actually get the right lessons and not DOUBLE DOWN on what was wrong.
 
Hawking Radiation said:
Fine to change the studio name but the main change has to be the studio leadership. Can then give it any name you want.
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The studio leadership was changed drastically in the past two years. Just about all the og big heads are gone and its being headed by the guys responsible for turning halo mcc around

The new name is actually fitting considering the context
 
Kacho said:
Kinda sorta the same people. Bonnie Ross, Kiki Wolfkill and Stinkles all got future endeavored. It's a new era so the name change makes sense.
Click to expand...

xBlueStonex said:
They cleaned house over the last year or so (Bonnie Ross leaving was high profile news), and conducted massive layoffs. The leadership team alone is almost completely different:

rgyipttqh9ua1.jpg
Click to expand...
That's somewhat reassuring at least. But the output will have to do the talking. Fingers crossed.
 
Zannegan said:
The pickiest of nitpicks, but that logo looks awful.

Everything else looks promising, but we'll have to wait and see.
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Nothing nitpicky about it. It's awful.
Just use a Ring. A Ring. Like a Halo. I'm sure the god awful Microsoft marketing dept. had its derp hands designing that blocky whatever it is.
 
Fans - kill 343i....
Microsoft - ok
Fans - .... so they aren't in charge of Halo anymore
Microsoft - oh.... whoops
 
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ManaByte said:
Xbox shutting down any second now.
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Xbox should've shut them down after Halo 4 and given the franchise to someone else..

But now there are too many games to play to be concerned about past stuff. So these days I'm more curious to see what will happen if they continue forward: Good schadenfreude content, or by chance something good to play.
 
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While I hope this means MS has learned their lessons with why 343 failed, I will be cautiously optimistic. Also, that logo looks like it was made in 5 minutes.
 
HogIsland said:
Lol one step closer to closure
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Quite literally the opposite.

In any case, this is good to see if for nothing else than as an admission from Microsoft that 343i's tenure simply cannot continue. A new name on the box is symbolic at best, agreed, but it's symbolism necessary to start repairing the damage done. "343 Industries" is a toxic name with literally nothing but a decade of monumental failures attached to it.

Of course, we got similar marketing fluff when 343i took over, but hey - I want nothing more than one more good Halo game, so I'm happy to try and be optimistic until "Halo Studios" gives us a reason not to be.
 
Look, im, as the majority of long time halo fans, jaded after so many blunders, and yes, skepticism is natural. but, i also need to be honest and im at least okay with ditching blam in favor of Unreal.
blam has been dragging Halo as bad as the rest of the other bad decisions 343i did. and at least with unreal they have a common ground with The Coalition which could be a good thing.

but, like the other peeps here have mentioned. the "new" studio cannot just simply regain the broken trust of fans with words or fancy videos, they need to prove they worth with a new game.
 
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