I dont work in tech or gaming, but something is up with the industry whether it's overbudget, corporate culture, or milking games to the bone.
Youre typical soft drink or juice company does fine year over year. They introduce new flavours here and there, get it shipped to stores fine (and physically too, not easy peasy digital download access), and how often do you hear about weird corporate culture shenanigans or social media loudmouths or leakers at Pepsi or Coke despite having 100,000+ employees?
Games are not fruit juice. Phil would probably do fine running a Fruit Juice company. Just source cheaper fruits, improve the logistics, pay farmers less, whatever. Standard MBA stuff. You can create a "platform" like game pass in the same way you ship juice.
You cannot make games this way. They are art. A truly great game requires a level of commitment from individual human beings (at least a handful) far beyond what is being asked from anyone who works at a fruit juice company.
edit: I realize I didn't totally answer your question. The parasocial relationship you have with Phil is also manufactured in a similar way to Juice. So they give it to you instead of games. A corporation like Microsoft does have the capacity to generate media attention. It does not have the capacity to make good games.
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