Following the thoroughly impressive August results from The NPD Group, Microsoft was the first of the big three console manufacturers to chime in on its performance for the month.
The main highlights were outlined by Microsoft as follows:
Xbox 360 unit sales are up 63 percent, versus an 18 percent decline for PS3 and 5 percent decline for Wii month over month
Xbox 360 outsells PS3 more than 2:1
Xbox 360 software sales are more than PS3 and Wii software sales combined
Madden NFL '08 on Xbox 360 outsold all other versions of the title, including the PS2 by more than 250,000 units, and PS3 by more than 560,000
Xbox 360 held the top two titles across all next generation consoles with Madden NFL '08 (EA) at #1 and BioShock (2K Games) at #2
Halo 3 preorders continue on a trajectory to eclipse Halo 2 preorders
Microsoft also said that since last November when the Wii and PS3 launched, gamers have bought more software for Xbox 360 (24.3 million units) than for PS3 and Wii combined (19.8 million units). [Revision: MS initially reported this as dollar sales, but has since revised it to units]
In addition, the company proudly stated that it maintained the Xbox 360's launch price point "for longer than any other console in videogame history holding the record at 21 months." The previous record was held by PS2 at 19 months.