He's talking about the fact the even at 350$ the only way they can keep the gap at a reasonable level with the 399$ PS4 in the US is to make continous deals with retailers, give a game for free in specific weeks and other promotions like that.
In this sense the results we're looking at are not due just to a simple 50$ difference.
Btw looking at the future September will be a big PS4 month.
October is the best chance MS has to win a month this year because of the Halo bundles.
November and December are up in the air unless Sony announces a price cut at PGW, in that case PS4 is likely to win also considering COD and Star Wars bundles and exclusive marketing.
Ok, well I can easily see that line of logic.
They have had some good deals every month, though, nothing out of the ordinary retailer deal. (With the BB TV deal being the one exception).
Though to be fair, we cannot pretend that Sony has not been aggressive with deals themselves. PS4 has been bundled with TLOU all year, and they have come out with several other bundles such as the Batman Bundle, Destiny TFK bundle, Uncharted bundle, and Star Wars bundle. Also there have been plenty of retailer specific deals with PS4 all year long such as trade in deals at Gamestop, and Best Buy, and free game deals at Walmart (not to mention the recent Madden deal).
Looking at the upcoming months, I agree with you that September should be an easy take for PS4, and October an automatic X1 win, but like you said, Nov. and Dec. could go either way depending on how low they both are willing to go.
Anyways, the bottom line is that it has been a good year for both consoles in terms of deals and sales. Both consoles are on an upwards trend at this point, and PS4 will see even bigger gains next year once it gets a price drop out, and some big games finally come to fruition.....I'm predicting PS4 will be up by 25% next year, and X1 up by 10% in 2016 (though I'll probably end up way off as usual, especially with PS4VR changing the landscape).