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[intbal]

Nutella hates games.
All he cares about is AI.
And the institutional shareholders support his obsession.

Will that end up being the best thing for Microsoft? I have no idea. But that's their direction.

 

[FMX]

I am calling BS on this one. The mf'ers are playing the long game to possibly end up controlling gaming. I don' think that it started out that way but that is where it's heading. Look at the franchises that they control and now with a pro business SEC and billions to burn what is stopping them. I am no fanboy and we all as gamers benefit from competition but he is lying.

 

[Alebrije]

Satya learning fast from Tod H. About tellig lies, sweet little lies.

 

[John Wick]

Microsoft CEO Stresses That Gaming Is Critical To The Company

"You can't be a gaming publisher without, sort of, first and foremost being focused on that."

www.gamespot.com

---

A recent report said Microsoft CEO Satya Nadella was at one point mulling the possibility of shuttering the Xbox division. Before this, Microsoft's own co-founder Paul Allen's investment company called for Microsoft to dump Xbox and spin it off as a separate business. That never happened, and now Nadella is speaking up to express Microsoft's commitment to gaming. He told Dwarkesh Patel that it's not true that Microsoft's investments in gaming is part of some kind of "means to some other end."

Microsoft has a long history of supporting gaming, Nadella pointed out, referencing how Microsoft Flight Simulator was a Microsoft product before the company even made the first version of Windows.

"So, gaming has got a long history at the company, and we want to be in gaming for gaming's sake. I always start by saying I hate to be in businesses where they're means to some other end. They have to be ends unto themselves," he said.

Nadella's comments came in response to a question about if Nadella had some kind of "premonition" about how gaming could help contribute to Microsoft's push into the artificial intelligence space by using games to train its models.

"We are a company where we have to bring all these assets together and be better owners by adding value. For example, cloud gaming is a natural thing for us to invest in because that will just expand the TAM [Total Addressable Market] and expand the ability for people to play games everywhere," he said.

Nadella went on to say that Microsoft's new investments into gaming-focused AI with its Muse technology can be helpful to allow Microsoft's game team to make games faster and more efficiently.

"As the biggest, world's largest publisher, this will be helpful. But at the same time, we've got to produce great-quality games. I mean, you can't be a gaming publisher without, sort of, first and foremost being focused on that," he said.

Microsoft's new Muse technology is what the company claims is the world's first "world and human action model" that is trained right now on Ninja Theory's abandoned game Bleeding Edge. Ninja Theory has said Muse won't be use to make games, but instead to help empower humans to work faster.

"I think about gaming data as perhaps, you know, what YouTube is perhaps to Google, gaming data is to Microsoft. And so therefore I'm excited about that," Nadella said.

AI is a controversial technology within the gaming space and across numerous other businesses. A recent GDC study found that the majority of game studios worldwide use generative AI already, despite concerns about the technology. Microsoft itself has gone on record saying advancements to AI will lead to job losses in the short term but may lead to more opportunities in the long term. Microsoft laid off more than 2,500 people in the past year in gaming roles, though whether or not the reduction had anything to do with AI is unknown. Video game voice actors have also gone on strike due to concerns about AI.

---

Now this is the shit that is so lame and vomit inducing. I hate suits trying to make out that they are doing this for the gamers and gaming. We know why you entered gaming. To make billions and monopolize the industry. It just didn't work out that way.

 

[SHA]

All jokes aside, Is he really a man? I thought she's a woman.

 

[Neo_game]

He is talking like Phil and typical Microsoft language. He also talks about being biggest publisher and cloud. He wants gaming to be something like youtube where people can log in and consume data, content ?

 

[Zacfoldor]

Phil:

Sarah:

 

[VitoNotVito]

I have to assume not many people on GAF work in big corpo.
When will people understand they say/communicate whatever they need to.
For them it’s business, for you it’s personal. Grow up but don’t forget buying their games.

 

[FMX]

Gamepass was created 3 years after his appointment as CEO. Xbox brand has been going downhill since he was placed in that position. Bobby Kotick told him to his face, he didn't know shit about gaming. Nadella is a DEI appointment just like Sarah Bond.

And you know this how and what are you basing this on??

 

[Kvally]

and you realize that you haven't released a great quality game for over a decade

 

[SHA]

when your homie Nadella is driving at 80B dollars per second and he starts saying:

"it's not true that Microsoft's investments in gaming is part of some kind of "means to some other end."

"I hate to be in businesses where they're means to some other end. They have to be ends unto themselves"

"We are a company where we have to bring all these assets together and be better owners by adding value"

"Muse technology can be helpful to allow Microsoft's game team to make games faster and more efficiently"

" we've got to produce great-quality games. I mean, you can't be a gaming publisher without, sort of, first and foremost being focused on that,"


and you realize that you haven't released a great quality game for over a decade, that you have failed to implement cloud technology and still haven't released games that were in development since 2018.

That's AI Spencer, he can't show that expression, it's fake.

 

[Fake]

Thats cute. Go play some games.

 

[MayauMiao]

Satya doesn't instill confidence for the Xbox brand. Many gamers will just see him as a CEO that has no business in gaming.

 

[Kacho]

Satya doesn't instill confidence for the Xbox brand. Many gamers will just see him as a CEO that has no business in gaming.

Bobby Kotick said as much to Satya

 

[Hudo]

Someone should ask Nadella to give his top 10 favorite games. I bet that dude could not even name 5.

 

[spookyfish]

Hey, Microsoft:

 

[PJX]

And you know this how and what are you basing this on??

You really have to ask? LOL
They've been doing DEI hires for a long time now and that's why franchises like Halo and Gears are shit now. Look at who ran those studios.

Someone should ask Nadella to give his top 10 favorite games. I bet that dude could not even name 5.

You're giving him too much credit. I bet you he couldn't name any games past Halo, Gears and Forza.

 

[Unknown Soldier]

Why are you lying Satya?

 

[Unknown Soldier]

I don't know what Satya even accomplishes with this bald-faced lie when he didn't need to say anything at all

Microsoft was ready to “go spend Sony out of business” to strengthen Xbox

A key email in the FTC v. Microsoft case

www.theverge.com

 

[Crayon]

Just realized I'm far more likely to believe bullshit coming from soft spoken Indian grandpa.

 

[ConkerTheSquirrel.]

Lies.

If that were the case, Microsoft would've prioritized making original IPs throughout its time in the industry.

Instead, they've been rehashing the same franchises and bought companies just to stay in competition.

 

[LectureMaster]

All jokes aside, Is he really a man? I thought she's a woman.

adamsapple I think you need to clarify this, I don't want people misgender you, lmao.

 

[Nonehxc]

Those PR photos, always lol ... Lets dress Satya up as a gamer and ironnically dress him in their most mismanaged game ever, also it will look more authentic if u put some random controllers in the background and a xbox on the shelves thats not connected anyways.... and then talk about how serious they are about gaming - who falls for that?

Hey!

He's an OG.

Look how proudly he displays his archaeological Microsoft Flight Simulator copy.

 

[adamsapple]

adamsapple I think you need to clarify this, I don't want people misgender you, lmao.

I identify as PhilSexual.

 

[Labadal]

My reaction to this is

 

[pudel]

Look how proudly he displays his archaeological Microsoft Flight Simulator copy.

This gives plus points. But anything else is like:

 

[Det]

Those PR photos, always lol ... Lets dress Satya up as a gamer and ironnically dress him in their most mismanaged game ever, also it will look more authentic if u put some random controllers in the background and a xbox on the shelves thats not connected anyways.... and then talk about how serious they are about gaming - who falls for that?

Look what else appears in the photo... Photo of Halo, family photo

"Family man, adult gamer", this is the character this photo wants to show

 

[Det]

Perfect timing:


In that Ryan interview, it finally dawned on me how narcissistic Phil really is too

Phill must have sold the idea internally as a "friendly, human face for the Xbox" to justify the marketing spend on him personally.

When in reality he just wants to appear and be "worshipped"

 

[SHA]

Satya doesn't instill confidence for the Xbox brand. Many gamers will just see him as a CEO that has no business in gaming.

If he cares then he must buy a switch.

 

[SHA]

I identify as PhilSexual.

I've 3 sisters and 1 brother, I could tell.

 

[ANIMAL1975]

Satya Nadella: We want to be in gaming for gaming's sake. I hate to be in businesses where they're means to some other end.
What other end,... Making money?! Shit Microsoft is not in business to make money! Just for the sake of it, bravo.

 

[AlphaDump]

He ditched his leather jacket for a hoodie, so you know he means it.

 

[Polygonal_Sprite]

I legitimately don't understand microsofts vision anymore for their gaming sector. Xbox as a brand just feels like it's lost, and gamepass has completely sunk them. I feel like with gamepass stagnating, PC gamepass being dead essentially to PC gamers, the xbox hardware dying, and first party studios getting destroyed by gamepass because it's killing their sales, they need to do something drastic to turn it around.


I think they should get rid of day 1 games on gamepass or shutter it completely and take the bad press and rage that will come from doing so in stride as they formulate a new plan. Go back to selling games for 70 dollars and advertise gamepass as a subscription service for older exclusives etc if they choose to not get rid of it while focusing on making sales from their vast library of properties. Because the way it is now can't continue and they have to know it when they look at the subscription numbers of gamepass and how stagnant they're compared to the revenue lost from sales of their games.

I understand what you’re saying but it would be the final nail in the brands coffin. Outside the Forza Horizon series what AAA Xbox exclusive has been a universal critical and commercial mega hit since what Halo Reach or Gears 3?

If the mass market won’t pay $200 for a box and $15 a month to play all of their first party games what makes you think they’ll suddenly want to spend $70 a game?