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"This Is An Xbox", Microsoft's New Xbox Advert

Do you have an Xbox?

  • Yes

    Votes: 78 20.3%

  • Yes

    Votes: 10 2.6%

  • Yes

    Votes: 8 2.1%

  • Yes

    Votes: 8 2.1%

  • Yes

    Votes: 16 4.2%

  • Yes

    Votes: 13 3.4%

  • Yes

    Votes: 9 2.3%

  • Yes

    Votes: 28 7.3%

  • No

    Votes: 214 55.7%
  • Total voters
    384
  • Poll closed .
analog_future

analog_future

Resident Crybaby
54139926828_82eb7e1eed_k.jpg
 
Loomy

Loomy

Thinks Microaggressions are Real
Syphon Filter said:
they dont have to outsell sony or nintendo, just be competitive. they did it to themselves and the reason why xbox is doing bad, its all on them. this isnt a strategy, its them giving up but MS ego is too big for them to outright give up and do it on some side ways type of way.
Click to expand...
You're right. They did. They missed the mark with Xbox One and never recovered.

But I disagree that this isn't a strategy. They've realized that they're going to be more successful selling content than selling a console, so they're leaning into that. And it's not like this is a sudden new direction. They've been going, or at least exploring, this direction for a while now. It's why they spent $70b buying one of the largest publishers around.
 
sainraja

sainraja

Member
Punished Miku said:
Only retards are unable to grasp this, and I don't believe for a second that @Heisenberg007 can't figure it out. He's not that stupid. No one has ignored the console. The console sales are bombing and it's been documented in every sales thread on here weekly in multiple regions for years. They are pivoting to marketing the app and salvaging the brand since Xbox is a 20 year brand. Everyone with even a tiny brain can figure this out if they're trying.
Click to expand...
Console sales haven't been bombing for all consoles and to say otherwise is being a bit disingenuous but that's not really important since this [thread] isn't about that. Having said that, I think most people understand what MS is doing here. They are just questioning if it will actually work. Some are saying it clearly while others are simply poking fun at it. How it plays out in the long run, remains to be seen.
 
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S

Syphon Filter

Member
Loomy said:
You're right. They did. They missed the mark with Xbox One and never recovered.

But I disagree that this isn't a strategy. They've realized that they're going to be more successful selling content than selling a console, so they're leaning into that. And it's not like this is a sudden new direction. They've been going, or at least exploring, this direction for a while now. It's why they spent $70b buying one of the largest publishers around.
Click to expand...
If that was the case they wouldn't put hardware out still.
 
Unknown?

Unknown?

Member
Next up: EA advertising that every electronic is an EA device! Not to be outdone, T2 will start a morning radio show so your alarm clock will be a T2 device!
 
Hugare

Hugare

Member
Cringe

I get what they were trying to do, but execution wasnt great

And it's still to early for cloud gaming for the masses. Are they dumb?
 
HeWhoWalks

HeWhoWalks

Gold Member
Like being that one kid in the class that no one likes, but he’s still chooses to be the class clown!
 
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Humdinger

Humdinger

Gold Member
Punished Miku said:
This is literally exactly what PS is going to be doing too so I hope everyone on here admits how much of a hypocrite they are when that happens.
Click to expand...

No, even if they develop an app for all these same devices, you will never see Sony advertise that all these devices are "Playstations." They value their console identity, would never want to dilute it this way.
 
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D

damidu

Member
poetic ending for the xbox, i'll remember you, whenever i check my phone or toaster little guy.
you deserved better than these morons running you into the ground
 
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Punished Miku

Punished Miku

Human Rights Subscription Service
Humdinger said:
No, even if they develop an app for all these same devices, you will never see Sony advertise that all these devices are "Playstations." They value their console identity, would never want to dilute it this way.
Click to expand...
I'm not claiming they will have the exact same marketing campaign. I'm claiming they will have an app that loads the Sony ecosystem on multiple devices and cloud. It's pretty obvious.
 
TransTrender

TransTrender

Gold Member
This is how Satya officially changes the rules on Xbox engagement to ensure his KPIs are always met so he gets those bonuses.

foamdino said:
news.xbox.com

This Is an Xbox - Xbox Wire

Our new campaign, This Is an Xbox, invites people to play with Xbox across multiple devices and screens.
news.xbox.com news.xbox.com

seen via X


I'm not the target audience, not really sure who is to be honest.
Click to expand...

Did Microsoft get permission to show those other products in their advertising? What if they don't want to be associated with Xbox?
 
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