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Xbox Boss Phil Spencer Reiterates Importance of Japanese Market and Promises a Lot More News in 2020
- Thread starter IbizaPocholo
- Start date
- Opinion Game Dev Platform
nikolino840
Member
oldergamer
Member
No, Phil hasn't. Anyway this is a new gen.Since the beginning of the generation Microsoft (Phil in particular, after taking the helm from Mattrick) keeps reiterating the importance of the Japanese market.
And yet...
oldergamer
Member
Where does Yoshida work again?
GymWolf
Member
the only few japanese words i know are from animeYeah, that's probably it. I can only speak Japanese properly when I've had a few pints of beer.
Bernkastel
Ask me about my fanboy energy!
[Sorry posted in wrong thread]
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DunDunDunpachi
Banned
What was Kojima doing on Xbox E3 stage back in 2013?
Also I remember the same sentiments at the beginning of the Xbox One generation lol
"This time will be different" the marketing brand told its customers yet again.
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The Cartographer
Member
EVERY
FUCKING
MONTH
FUCKING
MONTH
Bladed Thesis
Member
I think the focus on xCloud and gaming at a console level from your phone is the reason for this renewed focus. MS has a partnership with SK Telecom on xCloud and early testing reports are very encouraging for them. For example, its been reported that gamers in South Korea on the xCloud testing have spent about 75 percent more time gaming than those in the US/UK.
Again, the main issue is relevant games for South Korea and Japan.
Project xCloud is seeing increased usage in South Korea during the public preview - OnMSFT.com
SK Telecom has just announced that it is expanding the availability of the program to more participants, a move that will help the company test and further optimize it for its 5G network.
www.onmsft.com
Microsoft will test xCloud gaming over 5G in Korea
An exclusive deal with SK Telecom in South Korea
www.theverge.com
SK Telecom, Microsoft Expand Pilot Service of xCloud
SK Telecom and Microsoft expanded the pilot service of Project xCloud on Jan. 21. The companies formed a partnership in September last year to run a joint clou
www.businesskorea.co.kr
DeepEnigma
Gold Member
I wonder how many takes it took?
LittleBusters
Banned
I think xCloud with Android/IOS devices + a dedicated xCloud handheld from Microsoft would do the trick to 'penetrate' Japan.
hunthunt
Banned
eastwood333
Banned
Sounds like he's feeling good about doing something in japan besides having gamepass. Would be interesting if that rumor about acquiring ip rights from Konami came true. Building a big AAA studio from the ground up named Xbox Game Studios Japan makes a lot of sense if they're serious about Japan.
I can't think of anything more effective than having the rights to Metal Gear Solid, Silent Hill, Castlevania, Contra, Bionic Commando etc.... Having remasters or new entries in these franchises exclusively would be a game changer for MS. They would attract a lot of sony and nintendo fans.
Trying to build a AAA studio behind Itagaki would also be awesome.
I can't think of anything more effective than having the rights to Metal Gear Solid, Silent Hill, Castlevania, Contra, Bionic Commando etc.... Having remasters or new entries in these franchises exclusively would be a game changer for MS. They would attract a lot of sony and nintendo fans.
Trying to build a AAA studio behind Itagaki would also be awesome.
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Danjin44
The nicest person on this forum
He can "talk" all he wants but I want results.
Is Xbox gonna get Grandblue Fantasy Relink, Project Re: Fantasy or even upcoming Sakura Wars? My biggest issue here is Xbox no longer gets exclusive Japanese games same way Sony and Nintendo gets, Xbox mostly gets Japanese games that I can already buy it on my Playstation or Switch.
Is Xbox gonna get Grandblue Fantasy Relink, Project Re: Fantasy or even upcoming Sakura Wars? My biggest issue here is Xbox no longer gets exclusive Japanese games same way Sony and Nintendo gets, Xbox mostly gets Japanese games that I can already buy it on my Playstation or Switch.
oldergamer
Member
Bionic commando is capcom
oldergamer
Member
You don't want the results. you woudn't care no matter what he did.
mejin
Member
yet you mentioned games you will play on Playstation. Phil can't win like this, Danjin. Give the man a chance.
Danjin44
The nicest person on this forum
Why wouldn't I care? I have zero loyalty to any of them, all I care about is Japanese games and if Xbox gets exclusive Japanese games I care about then you can bet your ass I'm gonna buy that console same way I did with 360 for same reason.
The reason I would get it for playstation, because not only it gets popular multiplaytform Japanese games but also gets the niche games like Sakura Wars that Xbox doesn't get. And Nintendo might not get big Japanese games comes out on Playstation but still get its own exclusive Japanese games like Fire Emblem, Xenoblade and Bravely that I want to play.
This why I own both Playstation and Switch, it get most of Japanese games I want to play and so far Xbox give no reason to buy their system.
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Son_of_Zardoz
Banned
At this point it's not gonna matter what they release, it's not going to matter what they release, that ship has already sailed. I mean I guess I'm glad that they are still trying but at what point is it even worth the effort?
PSlayer
Member
Oh so it's that time of the year where Phill Spencer says something like "japanese games are important we must go after them" and then they showcase a big multiplatform game made in Japan that is successful in the west so it would be on xbox anyway?
Until niche and pervy japanese games start flooding their store this is all a P.R. stunt.
Until niche and pervy japanese games start flooding their store this is all a P.R. stunt.
marianus
Member
I would agree with you. When you get all the exclusive Japanese games for PS and Nintendo there is no reason to get an Xbox. If you get an Xbox there will be games you miss out on.
MiyazakiHatesKojima
Banned
It depends on what the Xbox gamer wants from Japan.
Barakov
Gold Member
Calling this a PR stunt is too kind. It's more like lip service at this point.
JimboJones
Member
I don't really know what else they can do, apart from a name change and money hatting the next dragon quest, I mean it's nuts that PC has more Japanese support than Xbox now.
Genx3
Member
How about they open or buy 2 talented Japanese studios.
During the OG Xbox Gen they had a very talented Japanese studio then it just disappeared.
They need to go back and create or buy 2 Japanese studios.
Maybe buy Itagaki's studio and let them expand the talent there.
There is a ton of dev talent in Japan. Its almost too easy.
Stuart360
Member
Love Phil, but that was a bit cringe. It reminds me of that idiot former England manager, who took a job managing a Dutch football team, then on Dutch tv in interviews he'd be talking with an accent and saying 'yah, yah' all the time lol.
Its also cringe the way Microsoft concentrates so much on Japan when Japn dont care anymore, especially about Xbox consoles.
Its also cringe the way Microsoft concentrates so much on Japan when Japn dont care anymore, especially about Xbox consoles.
Bladed Thesis
Member
How about they try?
They haven't even opened a Japanese studio and have done minimal networking within the third-party Japanese industry. They're just now getting Yakuza. Have they even tried before recently?
jshackles
Gentlemen, we can rebuild it. We have the capability to make the world's first enhanced store. Steam will be that store. Better than it was before.
Xbox just shot themselves in the foot. I don't know how much the rest of you know about Japanese culture (I'm an expert), but honor and shame are huge parts of it. It's not like it is in America where you can become successful by being an asshole. If you screw someone over in Japan, you bring shame to yourself, and the only way to get rid of that shame is repentance. What this means is the japanese public, after hearing about this, is not going to want to purchase an Xbox, nor will they purchase any of Microsoft's games. This is HUGE. You can laugh all you want, but Microsoft has alienated an entire market with this move. Microsoft, publicly apologize and cancel Game Pass for the Xbox One or you can kiss your business goodbye.
nikolino840
Member
Are you an expert watching anime?
Jocking
I think gamers are equal in all the world...how many 16 years old japanees gamers know about honor? Maybe some philosphers ones that keep Yukio Mishima's book under the pillow...
JimboJones
Member
Thing looked promising during the first half of the 360 life cycle, getting a bunch of exclusive Japanese games but they seem to give up after they it made 0 impact and then got distracted by kinect
IbizaPocholo
NeoGAFs Kent Brockman
Birdo
Banned
Okami Haundo
Member
Man... I really hope Phil can continue to build bridges for Xbox support in Japan.
Some folks want to see Xbox exclusive stuff, I just want parity.
He made good progress by getting the additional Final Fantasy games, Kingdom Hearts, and now Yakuza on Xbox One. Let's push that even further this year!
I want to see FFVII Remake part 2 get announced for day one release on all platforms.
Some folks want to see Xbox exclusive stuff, I just want parity.
He made good progress by getting the additional Final Fantasy games, Kingdom Hearts, and now Yakuza on Xbox One. Let's push that even further this year!
I want to see FFVII Remake part 2 get announced for day one release on all platforms.
CitizenX3639
Banned
Does this clown just copy and paste his stuff, this is the same statement he makes at the beginning of every console gen he has been a part. AND the result will be the same.
SportsFan581
Member
Xbox may never do anything in numbers in Japan, but making a push for better support from Japanese developers could pay dividends in the markets they do compete in. Assuming they have a few cards up the sleeve for broader exposure across Europe and it could make things more competitive. Lack of Japanese support has hurt the library in general on Xbone, 360 and OG Xbox had more diverse libraries.
LazyParrot
Member
Wake me up when Japan reiterates the importance of Xbox.
SenjutsuSage
Banned
Xbox is smart for pushing Japan. It's how I became an Xbox fan in the first place. It works. It led to amazing titles on xbox 360. Regardless of how it does in Japan, pursuing the Japanese market is smart.
THEAP99
Banned
Pretty much sums up the last 3 years of Xbox.
When he flew to Japan at the beginning of the year, it wouldn't surprise me if some Japnese devs laughed in his face.
quickwhips
Member
Thats cool gamepass in japan is live and more people might get to enjoy it. I think gamepass is a great value and a huge bullet point for next gen at the start.
Afro Messiah
Neo Member
Exactly^ Even Japan best selling console games are like 1 or 2 mills. Gaming sales blew up from companies finally showing love to the European crowd by not making them wait years, putting games out in a staple refresh rate & display resolution .
Portugeezer
Member
Bought Mario in exchange for Banjo.
Not the right attitude, world wide approach this thing. Take it to Sony and Nintendo.
Portugeezer
Member
Kimochii sensei Series X hai
I do appreciate that he tried to speak Japanese. It's not cringy, it's smart.
I do appreciate that he tried to speak Japanese. It's not cringy, it's smart.
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marianus
Member
Because he did a piss poor job at it.