michaelius
Banned
The "two month" strategy is dangerous because if they somehow don't win those two months, they've put their eggs into that one basket. They could easily lose those two months next year based on Sony software, Sony marketing, Sony pricecuts or any other number of things. I hope they go all in for the whole year in 2015. But maybe their strategy makes better business sense. I dunno.
It wasn't strategy. It was poor excuse to cover all previous methods tried in that time not working.