You really think they'll hit the (already reduced once) shipment targets? Now we really need the lol smiley back
Judging the future of a recently released product based on sales during a post launch summer drought is not a very smart thing to do.
Sony has still all the possible weapons to use (price cuts, big games, maketing, redesigns) to change the situation.
I don't know if they're gonna hit their target, but I think it's obvious that with good games, aggressive bundles and an actual marketing campaign things will get much better than right now.
People tend to overract or simply they are biased, PS3 was considered to be dead for two years after its launch, it was almost hated, and now it's a pretty successful product with a lot of great games still to come.