If by snooze button you mean they can continue to fall behind in their only real market then sure. And if they lose or even just barely keep up here in the US they are going to be creamed WW since it took a massive US lead to offset how far behind they were in the rest of the world despite everything going right for them at the beginning of last gen.
I'll reiterate this once here even though it's going to be a common occurrence for most NPD threads.
Microsoft does not
CARE about "winning" globally.
They have already ceded victory to the PlayStation 4.
Worldwide sales mean
NOTHING to them.
The only thing that matters to Microsoft is
PROFITABILITY.
And flourishing in the United States... the only market they ideally care about "winning".
Although I'm sure they would settle for being more profitable than the Xbox 360 even if Sony keeps pace in North American market share... which is likely in the long-term even if they're presently losing the demand/mindshare battle. They're winning the supply battle and they're clearly outpacing the X360 so Microsoft is legitimately thrilled. And they'll continue to buy exclusives and overwhelm the lemming American consumer base with hype and marketing and exclusives that drowns out all else via their Western gaming media/PR team... something they're far superior than anyone else at doing (with the possible exception of Activision).
So yes, they'll likely win the United States over time even while the PS4 is a clearly superior gaming entertainment option. They'll inundate people with microtransaction-filled titles until they become the accepted norm. And so long as that level of profitability keeps the shareholders happy and shows forward progress from the previous gen, they will consider themselves successful. Even while Sony
TROUNCES Microsoft on a global basis... which has nothing to do with NPD but will continue to be brought up in NPD as if "winning" means anything to corporate bean counters. It does not.
And now... because I want to earn some cred and drop some bombs with this reply, here are my initial prophetic reactions to the Wii U from way back when it was initially unveiled in June 2011:
"Will the weak 3DS launch even matter in six months?"
The 3DS will be fine once the games arrive. Just as it always has been with Nintendo portables.
Wii U has an identity crisis, however.
In the long-term it won't really matter because Wii U ports won't find much of an audience with Western audiences due to online limitations (perceived or actual).
It's the most uncharacteristic platform launch I've ever seen from Nintendo. Sure, the Wii had its doubters but Wii Sports was front and center, was tangible and while different you could see how it could win over people who hadn't been gaming for a while. In short, it tapped into a new audience.
With the Wii U we have no firm games... we have tech demos.
There's potential with asymmetrical gameplay... but it can only stream to a single controller.
Nintendo wants third parties to bring their big franchises to the system... but it has no plan for online support, community building, achievements, storage for DLC and other key things gamers take for granted.
Everyone says "never bet against Nintendo" and I agree with them when it comes to portables. But Nintendo's console mindshare steadily decreased until the Wii's launch for over a decade and it hasn't had concentrated third-party support with AAA titles aplenty since the days of the SNES.
I will buy a Wii U eventually because I love Nintendo's properties. I owned a GameCube and loved it. But that was largely a 3rd place system and if Nintendo can't find a way to bring in new audiences or to motivate their base of Wii owner casuals to upgrade, they're going to run into trouble.
Nintendo doesn't WANT hardcore gamers.
They want their definition of "hardcore gamers"... aka people who buy Dudebro mainstream shooters from third-parties.
Problem is those gamers won't be buying Wii Us.
They'll be getting their third-party Hi-Def fix on systems they already own... namely the Xbox 360 and PS3.
Systems with fully developed online ecosystems, achievements, timely (often exclusive) DLC and multiplayer communities where they play and where their friends play.
And when they want to buy a new system they'll buy the PS3/X360 successor systems that will come out 1-2 years after the Wii U hits stores.
The casual gamers won't be buying Wii Us, either.
The "new motion gimmick of the day" folks will continue to flock towards Kinect while the soccer moms will continue to buy dancing/fitness games on their Wiis.
We will never see a Monolithsoft developed title in North America again. Period. Even on the Wii U. We probably won't even see a Fire Emblem game on any of Nintendo's platforms. (I was wrong on this last point and I'm happy about that, at least.)
Nintendo is going to sit back and bet that we'll all buy Wii Us to play Zelda in Hi-Def on their controller with a screen that only one person can play on at a time. That's their gamble. They may be right. They may not.